Better For You Packaged Food in Peru

PROSPECTS

New labelling standard comes into force in 2019

During 2018, the labelling regulation for food and beverages containing more than one ingredient was approved within the framework of the Healthy Food Law that was originally enacted in 2013. However, it was not until mid-2019 that this labelling standard came into force, as it had been opposed by many packaged food manufacturers claiming that it does not provide enough clarity to consumers.

Consumer focus now on reduced sugar as well as reduced fat

For most local consumers, excess fat can be more harmful to health than excess sugar. Therefore, manufacturers have begun to focus on developing reduced fat products within dairy.

Concerns over physical appearance more important than for health

Starting in November, Peruvians, especially women, start thinking about summer (December to April) and therefore start looking for ways to lose weight in order to feel comfortable and look good in their summer clothes. Therefore, the demand for better for you packaged food rises, especially for those foods that are low in calories, and high in fibre or protein, or processed poultry with a low fat content, in addition to reduced fat dairy options.

COMPETITIVE LANDSCAPE

Grupo Gloria SA maintains lead thanks to it reduced fat dairy products

Grupo Gloria SA continued to lead better for you packaged food in 2019, as reduced fat dairy holds the highest volume share within the overall category. Grupo Gloria SA retains its outright lead in BFY reduced fat packaged food with its popular brands including Gloria, Bonlé, and Vita Col.

New launches in reduced fat and reduced sugar chocolate confectionery

Towards the end of the review period, chocolate confectionery began showing strong potential in the country for reduced sugar and reduced fat products with La Iberica being the only local player present with such variants via its Milky brand. However, Cía Nacional de Chocolates is expected to launch a reduced sugar and/or reduced fat variant in chocolate confectionery over the forecast period.

Distribution of better for you packaged food mainly through modern retailers

Better for you packaged food is mainly demanded by mid- to high-income consumers, as such products usually carry higher unit prices than regular products. This is because there are fewer options available as not all manufacturers offer better for you.

Files are delivered directly into your account within a few minutes of purchase.