Better For You Packaged Food in Peru

2020 IMPACT

Steep unit price increases as a result of extra safety measures along the logistics value chain in 2020

COVID-19 had a significant impact on BFY packaged food in Peru in 2020, while opposing forces eventually stabilised retail value sales growth during the year. Although the BFY packaged food category saw decreased growth in volume terms in 2020, the category showed the same retail value sales growth in 2020 than it did in 2019, mainly as a result of the steep unit price increases during the year, which was as a result of increased costs of logistics.

COVID-19 amplifies snacking habit which boosts demand for BFY packaged foods in 2020

The pandemic’s subsequent lockdown resulted in more people staying at home as schools and universities closed and people started working from home where possible, while others chose to be in home seclusion. As a result, people increased their snacking behaviour during 2020.

Grupo Gloria SA maintains lead thanks to it reduced fat dairy products and new private labels launched in 2020

Grupo Gloria SA continued to lead BFY packaged food in 2020, as reduced fat dairy holds the highest volume share within the overall category. Grupo Gloria SA retains its outright lead in BFY reduced fat packaged food with its popular brands including Gloria, Bonlé, and Vita Col.

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