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Better for you packaged food maintained positive retail value and volume growth in 2020. BFY reduced fat packaged food recorded stronger value growth than BFY reduced sugar packaged food.
BFY reduced fat packaged food products generally performed well in the circumstances imposed by the COVID-19 pandemic. Here, reduced fat dairy and reduced fat sauces, dressings and condiments continued to account for the majority of sales, with products in both areas seeing increased demand in 2020 as consumers turned to home cooking.
Multinational players continued to lead better for you packaged food in 2020 despite reduced value shares for the two leading players Mars OOO and Mondelez Rus OOO. This reflects the leading positions of the two players’ brands of sugar-free gum, Orbit and 5 for Mars and Dirol for Mondelez.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Russia market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.