Retail current value sales of BFY packaged food declined for the first time in well over a decade during 2020 due to the economic shock of the pandemic, but they rebounded strongly in 2021. COVID-19 has served to make local consumers more health conscious by highlighting the long-term health risks associated with obesity.
The rate of growth in BFY reduced fat packaged food slowed during 2021 but remained robust, with BFY reduced fat cheese the fastest-growing category, as the product offer is widening rapidly. Recent new product launches in BFY reduced fat cheese include Karat OAO’s Violette Light, Arla Foods OOO’s Natura – “An easy way to eat after 6 – do not regret what you eat”.
Better for you reduced sugar packaged food continued to be led by international players Mars OOO and Mondelez Rus OOO in 2021, with the latter particularly strong in sugar-free gum. However, both of these companies have lost significant value share since the onset of the pandemic due to a reduction in impulse purchasing and on-the-go consumption.
The rate of growth in retail current value sales of BFY packaged food will almost double in 2022 and remain elevated for the remainder of the forecast period. The growing health consciousness of local consumers will be the main driver of this.
Increased snacking will also be a significant driver of growth in retail current value sales of BFY packaged food during the forecast period. According to the 2021 Euromonitor Lifestyles Survey, 39.
Reduced fat cheese will remain the main driver of growth in BFY reduced fat packaged food during the forecast period, with weight management the main driver of this. According to the Euromonitor International survey data, almost half (45.
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Better For You Packaged Food
Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Better For You Packaged Food research and analysis database.
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