Better For You Packaged Food in Russia

PROSPECTS

BFY packaged food set to see slight decline over forecast period

Better for you packaged food products positioned as being reduced sugar, and reduced fat, are becoming increasingly popular among Russian consumers, although in 2019 their growth began to decelerate. Better for you reduced sugar retains the largest share of value sales in 2019, accounting for over half of the better for you packaged food’s overall value sales.

Innovation in BFY reduced fat sauces, dressings and condiments includes more plant-based ingredients

Better for you reduced fat packaged food is driven mainly by reduced fat dairy and reduced fat sauces, dressings and condiments. Within reduced fat dairy, better for you reduced fat fromage frais and quark held the highest value share in 2019, although better for you reduced fat yoghurt generated the highest current value growth.

Consumers start to show preference for reduced salt frozen seafood

Better for you reduced salt products continue to have a negligible presence in better for you packaged food in 2019. However, the importance of low-sale positioning is expected to grow in the medium term, with low-salt claims on product packaging becoming more important to consumers.

COMPETITIVE LANDSCAPE

Mars sustains its lead in better for you packaged food

Mars OOO continued to lead better for you packaged food in 2019, thanks mainly to its strong position in better for you reduced sugar. Mondelez Rus OOO takes second place, followed by Wimm-Bill-Dann Produkty Pitania OAO in third.

New launches boost sales of reduced sugar chocolate confectionery and reduced sugar sweet biscuits

Better for you reduced sugar chocolate confectionery and reduced sugar sweet biscuits enjoyed substantial growth in 2019, in large part due to several new launches. Towards the end of the review period, Obyedinennye Konditery UK OOO introduced its Eco-Botanica brand, a range of sugar-free products containing 100% natural ingredients, in both chocolate confectionery and sweet biscuits.

Domik v Derevne continues as leading brand in BFY reduced fat packaged food

Wimm-Bill-Dann Produkty Pitania OAO continued to lead better for you reduced fat in 2019, with its Domik v Derevne and brand. The company offers different types of reduced fat dairy products, including butter and spreads, cheese, cream, yoghurt and fromage frais and quark.

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