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Country Report

Better For You Packaged Food in

Better For You Packaged Food in Russia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for healthy treats due to COVID-19 drives sales of BFY reduced sugar packaged food in 2020

Better for you packaged food maintained positive retail value and volume growth in 2020. BFY reduced fat packaged food recorded stronger value growth than BFY reduced sugar packaged food.

Growth in home cooking drives demand for reduced fat dairy and reduced fat sauces, dressings and condiments in 2020

BFY reduced fat packaged food products generally performed well in the circumstances imposed by the COVID-19 pandemic. Here, reduced fat dairy and reduced fat sauces, dressings and condiments continued to account for the majority of sales, with products in both areas seeing increased demand in 2020 as consumers turned to home cooking.

Mars and Mondelez maintain lead as smaller players keep pace with new product development in 2020

Multinational players continued to lead better for you packaged food in 2020 despite reduced value shares for the two leading players Mars OOO and Mondelez Rus OOO. This reflects the leading positions of the two players’ brands of sugar-free gum, Orbit and 5 for Mars and Dirol for Mondelez.

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Better For You Packaged Food Sample Better For You Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Packaged Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for healthy treats due to COVID-19 drives sales of BFY reduced sugar packaged food in 2020

Growth in home cooking drives demand for reduced fat dairy and reduced fat sauces, dressings and condiments in 2020

Mars and Mondelez maintain lead as smaller players keep pace with new product development in 2020

RECOVERY AND OPPORTUNITIES

More natural ingredients and new technologies set to drive development of BFY reduced sugar packaged food

Growth for reduced fat dairy as reduced fat sauces, dressings and condiments struggles with unhealthy image

Few growth prospects for better for you reduced salt products despite early exploration of a labelling standard

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 5 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Better For You Packaged Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for healthy treats due to COVID-19 drives sales of BFY reduced sugar packaged food in 2020

Growth in home cooking drives demand for reduced fat dairy and reduced fat sauces, dressings and condiments in 2020

Mars and Mondelez maintain lead as smaller players keep pace with new product development in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Better For You Packaged Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for healthy treats due to COVID-19 drives sales of BFY reduced sugar packaged food in 2020

Growth in home cooking drives demand for reduced fat dairy and reduced fat sauces, dressings and condiments in 2020

Mars and Mondelez maintain lead as smaller players keep pace with new product development in 2020

RECOVERY AND OPPORTUNITIES

More natural ingredients and new technologies set to drive development of BFY reduced sugar packaged food

Growth for reduced fat dairy as reduced fat sauces, dressings and condiments struggles with unhealthy image

Few growth prospects for better for you reduced salt products despite early exploration of a labelling standard

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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