Coronavirus (COVID-19) and the measures introduced the cope with and overcome the effects of the pandemic in Saudi Arabia, such as lockdown and home seclusion, stimulated a retail demand for packaged food. In the shorter term, there were levels of stockpiling, as consumers tried to ensure they had sufficient foodstuffs to tide them over and minimise contact with others and the risk of infection inherent in visits to the shops.
Consumer awareness and the presence of better for you packaged food products continued to grow in Saudi Arabia in 2021. This development remained in line with rising consumer awareness of the importance of healthier eating, and healthier lifestyles in general, as a health prevention measure.
BFY reduced salt food continued to see relatively little interest in 2021, partly due to a residual lack of investment and low consumer awareness. While BFY reduced sugar and reduced fat packaged food have gained growing attention within Saudi Arabia, due to their direct link to consumers’ efforts to manage or lose weight, reduced salt options remain niche.
With even the dominant BFY reduced fat category relatively underdeveloped in terms of variety outside of reduced fat dairy, BFY packaged food remains open for innovation, new product development and the entry of more players and brands. Better for you is regarded as a promising concept within health and wellness in Saudi Arabia, with especially wide room for development in still emerging reduced salt and reduced sugar categories.
The COVID-19 crisis caused a shift from modern to traditional grocery retailers for BFY packaged food. Lockdown and home seclusion saw many consumers prefer to shop close to home at their nearest baqalah.
The resumption of foodservice activity is expected to moderate retail growth potential. Foodservice was severely disrupted in Saudi Arabia in 2020, with outlets only able to offer takeaway services during the lockdown.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Better For You Packaged Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Better For You Packaged Food industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Better For You Packaged Food
Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Better For You Packaged Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!