Executive Summary

Apr 2019
PROSPECTS
Better for you packaged food benefits from Saudi Vision 2030 health initiatives

At the end of the review period, Saudi Arabia continued to face a growing obesity crisis. According to industry sources, the problem was most pressing among women with the obesity rate rising by 34% over three years to 67.

Awareness continues to grow over the dangers of excessive sugar consumption

In 2018, awareness concerning the dangers of excessive sugar consumption continued to grow. In addition to government health campaigns, consumers are also educating themselves on health and nutrition via the internet, particularly social media.

New product development negatively affected by the economic slowdown

Saudi food companies continue to struggle to maintain sales due to a reduction in consumer spending in 2018, mainly due to higher customs fees and newly introduced taxes and fees. This is in addition to an increase in fuel prices, water and electricity rates that were implemented in 2016 aimed at boosting the economy amidst a drop in global oil prices.

COMPETITIVE LANDSCAPE
Almarai retains the lead in BFY packaged food

Almarai retained its leading position in BFY packaged food in 2018.This was mainly due to its strong presence in reduced fat dairy categories such as reduced fat cream and its world-class production capabilities that enable it to offer BFY variants at similar prices as regular alternatives.

Local brands retain the lead in BFY packaged food

Local players such as Almarai and Saudi Dairy & Foodstuff (SADAFO) continued to be important players in BFY packaged food in 2018. This was mainly due to their continued strong presence in reduced fat categories and ability to produce BFY products at similar prices as regular alternatives.

Modern grocery retailers continue to expand their ranges of imported BFY products

Modern grocery retailers such as Hyper Panda, Danube, Manuel and Carrefour continued to expand their “imported product” aisles in 2018. Among these products, mainly imported from the US and Europe, is a wide assortment of BFY packaged food brands.

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Better For You Packaged Food in Saudi Arabia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Better for you packaged food benefits from Saudi Vision 2030 health initiatives
Awareness continues to grow over the dangers of excessive sugar consumption
New product development negatively affected by the economic slowdown

COMPETITIVE LANDSCAPE

Almarai retains the lead in BFY packaged food
Local brands retain the lead in BFY packaged food
Modern grocery retailers continue to expand their ranges of imported BFY products

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly eschew BFY for natural products
Saudis opt for NH food and beverages
Domestic players fare well in the local health and wellness market
Health and wellness products benefit from widespread distribution
Future HW market expected to see growth in different categories

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources