At the end of the review period, Saudi Arabia continued to face a growing obesity crisis. According to industry sources, the problem was most pressing among women with the obesity rate rising by 34% over three years to 67.
In 2018, awareness concerning the dangers of excessive sugar consumption continued to grow. In addition to government health campaigns, consumers are also educating themselves on health and nutrition via the internet, particularly social media.
Saudi food companies continue to struggle to maintain sales due to a reduction in consumer spending in 2018, mainly due to higher customs fees and newly introduced taxes and fees. This is in addition to an increase in fuel prices, water and electricity rates that were implemented in 2016 aimed at boosting the economy amidst a drop in global oil prices.
Almarai retained its leading position in BFY packaged food in 2018.This was mainly due to its strong presence in reduced fat dairy categories such as reduced fat cream and its world-class production capabilities that enable it to offer BFY variants at similar prices as regular alternatives.
Local players such as Almarai and Saudi Dairy & Foodstuff (SADAFO) continued to be important players in BFY packaged food in 2018. This was mainly due to their continued strong presence in reduced fat categories and ability to produce BFY products at similar prices as regular alternatives.
Modern grocery retailers such as Hyper Panda, Danube, Manuel and Carrefour continued to expand their “imported product” aisles in 2018. Among these products, mainly imported from the US and Europe, is a wide assortment of BFY packaged food brands.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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The Better For You Packaged Food in Saudi Arabia market research report includes:
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