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Learn moreApr 2019
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Consumers are increasingly concerned about their health and wellbeing. They are educating themselves on nutrition and scrutinising the ingredients on food labels closely in an effort to make smarter food choices.
Consumers are making smarter food choices as they are concerned about their health and wellbeing. Thus, there is a higher demand for snacks that they can eat guilt-free.
Reduced fat dairy remained the main contributor to better for you packaged food in 2018. The Dutchie and Meiji brands are among the most popular as consumers are increasingly adopting healthier habits in their daily diet beyond impulse products.
Major dairy manufacturers, namely Dutch Mill, CP Meiji, Clouet & Co and F&N Dairies (Thailand) continued to hold the leading positions within better for you packaged food in 2018, which can be attributed to the release of reduced sugar and reduced fat products in their drinking milk and yoghurt lines. These products are regarded as products to help lead a healthy life rather than primarily for indulgence.
Many niche brands have also tapped into the health and wellness trend by offering an assortment of better for you products. For instance, local niche brands such as Kuu Ne, Becky, Sai Jai, and De Lalita have introduced better for you cooking sauces through many channels especially via online retailing.
In response to the fast-growing health and wellness trend, major industry players are adopting a strategy of offering healthier snacks. For instance, Frito Lays launched Lays Baked in response to growing negative awareness of frying methods.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Thailand market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.