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Country Report

Better For You Packaged Food in

Better For You Packaged Food in Thailand

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smart snacking drives better for you packaged food in both reduced fat and reduced sugar snacks

Reduced fat dairy was the main contributor to better for you packaged food, although 2017 witnessed a higher incidence of smart snacking, which drove growth. Reduced fat savoury snacks excluding nuts, seeds and trail mixes, and sugar-free mints were amongst the most dynamic categories within better for you packaged food.

Manufacturers leverage healthier products

Not only is consumer health awareness growing, manufacturers are leveraging healthier products to diversify their main product line. For example, Entrée Crispy Chicken Classic was launched in 2016 (S Khonkaen Foods), claiming to be low in fat and high in protein, and baked instead of fried.

Manufacturers reduce sugar content as the war on sugar continues

Consumers continue to demand lower sugar levels in products across better for you categories. Over the review period, reduced sugar products witnessed new launches, with mints and pastilles, gums, jellies and chews the leading categories in this regard.

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to lead better for you packaged food

Major dairy manufacturers, namely Dutch Mill Co, CP Meiji Co, and F&N Dairies (Thailand) continued to hold the top three positions within better for you packaged food in 2017, which can be attributed to the release of reduced sugar and reduced fat products in their drinking milk and yoghurt lines. These products are regarded as products to help lead a healthy life rather than primarily for indulgence.

S Khonkaen Foods PCL grows strongly from within savoury snacks

S Khonkaen Foods continued to perform well with its Entrée brand, a meat-based baked crispy savoury snack claimed to be low-fat. Although Lay’s (Frito-Lay Thailand Co) still outperforms Entrée by a vast percentage due to its strong brand presence and recent expansion into reduced fat and reduced salt savoury snacks, over the review years, the consistently positive growth of Entrée suggests that there is room for new players to compete.

Low carb an opportunity

This is especially so for products made from meat, fruits, and vegetables as they are lower in carbohydrates, and higher in protein and vitamins. In addition, a meat-based baked crispy savoury snack can also be served as a side dish with main dishes such as porridge and are vastly popular amongst Chinese tourists who often seek local snacks as souvenirs.

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Samples

Better For You Packaged Food Sample Better For You Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Packaged Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Smart snacking drives better for you packaged food in both reduced fat and reduced sugar snacks

Manufacturers leverage healthier products

Manufacturers reduce sugar content as the war on sugar continues

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to lead better for you packaged food

S Khonkaen Foods PCL grows strongly from within savoury snacks

Low carb an opportunity

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to witness growth

Consumers more aware of nutrition

Value shares of domestic and international players are comparable

Modern grocery retailers remain important

Health and wellness expected to grow further

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Better For You Packaged Food in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smart snacking drives better for you packaged food in both reduced fat and reduced sugar snacks

Manufacturers leverage healthier products

Manufacturers reduce sugar content as the war on sugar continues

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to lead better for you packaged food

S Khonkaen Foods PCL grows strongly from within savoury snacks

Low carb an opportunity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Better For You Packaged Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Smart snacking drives better for you packaged food in both reduced fat and reduced sugar snacks

Manufacturers leverage healthier products

Manufacturers reduce sugar content as the war on sugar continues

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to lead better for you packaged food

S Khonkaen Foods PCL grows strongly from within savoury snacks

Low carb an opportunity

CATEGORY DATA

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to witness growth

Consumers more aware of nutrition

Value shares of domestic and international players are comparable

Modern grocery retailers remain important

Health and wellness expected to grow further

MARKET DATA

SOURCES

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