Public Health England set a 2020 deadline to reduce the sugar content in products, which strongly contributed to the success of reduced sugar and sugar-free categories. Public campaigns presenting sugar as a ‘public enemy’, the sugar tax and concern about child obesity resulted in increased interest in reduced sugar and sugar-free products, or products with naturally occurring sugars.
The reduced fat category continues to decline as consumers are opting for organic, naturally healthy products with healthy fats. The concept of fat being unhealthy has changed in the eyes of British consumers; products containing healthy fats are now being incorporated in diets as they help increase satiety and the metabolism, protect against heart disease and improve fat-soluble vitamin uptake.
Premiumisation is the key driver across all packaged food categories. The reduced sugar category continues to grow, and consumers are expecting more from manufacturers in terms of ingredients, flavour, texture and consistency.
Inflation and average unit price rises in the UK is driving consumers to private label. Private label manufacturers follow the health and wellness trends and reformulate their products to satisfy health-concerned consumers.
Müller Dairy is the leading branded manufacturer in BFY. The company has reduced the sugar content by 13.
As the demand for reduced sugar and sugar-free products grows, manufacturers are challenged to develop new products and alternatives to the all-time favourites, such as Cadbury Milk Chocolate, Haribo and Kellogg’s breakfast cereals. Demand for reduced sugar and sugar-free ice cream was met by Halo Top, high-protein ice cream.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in United Kingdom market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.