Executive Summary

Mar 2019
PROSPECTS
Sugar: the public enemy

Public Health England set a 2020 deadline to reduce the sugar content in products, which strongly contributed to the success of reduced sugar and sugar-free categories. Public campaigns presenting sugar as a ‘public enemy’, the sugar tax and concern about child obesity resulted in increased interest in reduced sugar and sugar-free products, or products with naturally occurring sugars.

Reduced fat continues to decline as consumes look for healthy fats

The reduced fat category continues to decline as consumers are opting for organic, naturally healthy products with healthy fats. The concept of fat being unhealthy has changed in the eyes of British consumers; products containing healthy fats are now being incorporated in diets as they help increase satiety and the metabolism, protect against heart disease and improve fat-soluble vitamin uptake.

Premiumisation as key driver

Premiumisation is the key driver across all packaged food categories. The reduced sugar category continues to grow, and consumers are expecting more from manufacturers in terms of ingredients, flavour, texture and consistency.

COMPETITIVE LANDSCAPE
Private label leads BFY

Inflation and average unit price rises in the UK is driving consumers to private label. Private label manufacturers follow the health and wellness trends and reformulate their products to satisfy health-concerned consumers.

Müller Dairy introduces reduced sugar and high-protein alternatives

Müller Dairy is the leading branded manufacturer in BFY. The company has reduced the sugar content by 13.

Innovation and NPDs are the key drivers

As the demand for reduced sugar and sugar-free products grows, manufacturers are challenged to develop new products and alternatives to the all-time favourites, such as Cadbury Milk Chocolate, Haribo and Kellogg’s breakfast cereals. Demand for reduced sugar and sugar-free ice cream was met by Halo Top, high-protein ice cream.

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Better For You Packaged Food in the United Kingdom

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

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The Better For You Packaged Food in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Track key industry trends, opportunities and threats
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Better For You Packaged Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Sugar: the public enemy
Reduced fat continues to decline as consumes look for healthy fats
Premiumisation as key driver

COMPETITIVE LANDSCAPE

Private label leads BFY
Müller Dairy introduces reduced sugar and high-protein alternatives
Innovation and NPDs are the key drivers

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Growing number of health-conscious consumers
BFY reduced sugar and free from perform well
Danone and Coca-Cola remain large players in HW
Internet retailing and discounters boost health and wellness sales
Increasing innovation and availability over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources