The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2018
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Reduced fat dairy remained the largest category in better for you (BFY) packaged food in 2017. Reduced fat dairy is largely comprised of reduced fat milk (excl organic and FF), mostly the liquid variant.
Venezuelan consumers are not willingly switching from regular packaged food to BFY packaged food, but feel pressured to do so owing to the current supply. While the price gap between regular packaged food and BFY reduced sugar, reduced fat and reduced salt variants is significant, consumers are almost forced to purchase the latter because the alternative is going home empty-handed.
Besides reduced fat milk, which recorded a flat sales performance during 2017, there were some other categories that increased in volume terms more significantly, but still remained marginal in the BFY category. Such categories were reduced fat shelf stable meat, seafood, fruit and vegetables; and reduced salt savoury snacks excluding nuts, seeds and trail mixes.
While the supply of Trident sugar-free gum continued to be erratic in 2017, the absence of other sugar-free products and a high average unit price allowed Cadbury Adams to take the lead in the BFY category in 2016 and maintain it in 2017. Several categories such as BFY reduced salt food and BFY reduced sugar packaged food have lost half of the brands that were available in 2015, due to the combination of high-priced imported inputs and lower demand.
BFY packaged food tends to be premium-orientated in terms of positioning and retailing. The great majority of Venezuelans prefer regular packaged food, which can be consumed by all family members and which is sold at lower unit prices than those of health and wellness varieties.
As reduced fat is the largest category in BFY packaged food, companies manufacturing these products are among the leading positions. A government-owned company, Empresa Nacional Lácteos Los Andes (Enlandes), occupied the second position in 2017, based on a tightly controlled supply chain and a strategic alliance with a government-owned packaging company.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Venezuela market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.