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BFY packaged food remained a minor category in Vietnam in value terms in 2018. While such products have a reasonably healthy image, consumer awareness of both their availability and specific benefits remains low due to limited distribution and insufficient marketing activities.
Vietnamese people tend to prefer savoury flavours, and have historically shown little interest in BFY reduced salt packaged food. As a result, very few leading packaged food manufacturers in Vietnam offered such products in 2018, while consumer awareness of both the existence and health benefits of those reduced salt variants that were available remained low.
Perfetti Van Melle Vietnam Ltd remained the clear leader in BFY packaged food in Vietnam in value terms in 2018. This was due to the commanding lead held by its Mentos brand in sugar-free gum (non-FF).
Though none held a significant share of overall current value sales, dairy producers continued to be well represented in BFY packaged food in Vietnam in 2018. Prominent dairy companies that offer BFY products include Vietnam Dairy Products JSC (Vinamilk), TH Food Chain JSC, Murray Goulburn Co-operative Co Ltd, Bel Vietnam Ltd and Fonterra Brands (Vietnam) Co Ltd.
Reduced fat dairy and reduced fat sauces, dressings and condiments look set to see competition intensify over the forecast period. Both are expected to attract new entrants as more dairy and sauces, dressings and condiments manufacturers develop BFY variants in response to growing concern about the rising incidence of diet-related health problems such as obesity and diabetes among the Vietnamese population.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Better For You Packaged Food in Vietnam market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.