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Country Report

Better For You Packaged Food in

Better For You Packaged Food in Vietnam

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 stimulates growing consumer health concerns and sales of BFY packaged food

Prior to the onset of the pandemic, the government and its various health-related ministries and agencies endeavoured to make consumers more aware and better informed about the potential health risks of consuming too much of certain types of food, such as sugar, fat and salt. The onset of the global pandemic heightened these efforts as well as consumer awareness.

COVID-19 hones consumer focus on reducing sugar due to rising diabetes rate and limited exercise opportunities during lockdown

The incidence of people developing diabetes has reportedly doubled in Vietnam over the past decade. In fact, according to the Vietnam Society of Endocrinology and Diabetes, diabetes was the third leading cause of death in the country.

COVID-19 has little impact on the distribution of BFY packaged food

In Vietnam, both modern and traditional grocery retailers were allowed to remain open during the pandemic. As such, packaged foods remained widely available across retailing stores.

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Samples

Better For You Packaged Food Sample Better For You Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Packaged Food in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates growing consumer health concerns and sales of BFY packaged food

COVID-19 hones consumer focus on reducing sugar due to rising diabetes rate and limited exercise opportunities during lockdown

COVID-19 has little impact on the distribution of BFY packaged food

RECOVERY AND OPPORTUNITIES

BFY packaged food on the rise due to widening product choice and greater focus on health since COVID-19

Further new product development expected in line with growing health consciousness

Growing appreciation of health as well as Westernisation trend set to promote BFY packaged food in the aftermath of the pandemic

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 3 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 4 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 5 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 6 Sales of Health and Wellness by Type: Value 2015-2020
Table 7 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 8 Sales of Health and Wellness by Category: Value 2015-2020
Table 9 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 11 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 12 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 13 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 14 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 15 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 16 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 18 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Better For You Packaged Food in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 stimulates growing consumer health concerns and sales of BFY packaged food

COVID-19 hones consumer focus on reducing sugar due to rising diabetes rate and limited exercise opportunities during lockdown

COVID-19 has little impact on the distribution of BFY packaged food

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Better For You Packaged Food in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates growing consumer health concerns and sales of BFY packaged food

COVID-19 hones consumer focus on reducing sugar due to rising diabetes rate and limited exercise opportunities during lockdown

COVID-19 has little impact on the distribution of BFY packaged food

RECOVERY AND OPPORTUNITIES

BFY packaged food on the rise due to widening product choice and greater focus on health since COVID-19

Further new product development expected in line with growing health consciousness

Growing appreciation of health as well as Westernisation trend set to promote BFY packaged food in the aftermath of the pandemic

CATEGORY DATA

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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