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Country Report

Better For You Packaged Food in

Better For You Packaged Food in Vietnam

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smart snacking emerges in Vietnam, benefiting BFY packaged food

BFY packaged food remained limited in Vietnam over the review period. However, as Vietnamese become more conscious of the food they consume, smart snacking has emerged, particularly benefiting reduced-sugar and reduced-fat snacks.

Sugar-free sugar confectionery continues to see strongest value growth

In 2017, sugar-free sugar confectionery enjoyed the strongest value growth for a second consecutive year. Its key driver is sugar-free mints.

New entrants, wider range of choices expected to further stimulate sugar confectionery

Over the forecast period, sugar-free sugar confectionery, in particular sugar-free mints, is expected to continue to record the strongest growth. More players are likely to join the category as the economy expands and import taxes decline to 0% in 2018.

COMPETITIVE LANDSCAPE

Vietnam Dairy Products (Vinamilk) dominates better for you packaged food

In 2017, Vietnam Dairy Products JSC (Vinamilk) continued to lead BFY packaged food thanks to several competitive advantages, such as its long-established local brand name, nationwide distribution network and active marketing and promotional activities. Whilst the reduced-fat variant of Vinamilk has not been given specialised advertising and marketing, the product has benefited from the success of other Vinamilk products, as consumers tend to opt for reduced-fat versions of brands they already trust.

High prices, lack of clear benefits limit enthusiasm for BFY products

Overall, most BFY packaged food targets the middle- to high-income consumers with slightly higher prices, leading lower-income or price-sensitive consumers to consider BFY products as unnecessary. There is also a lack of clear positioning and indication of benefits of BFY products in Vietnam, causing the middle- to higher-income group to have limited awareness of BFY products.

Industry’s lack of interest in differentiating BFY products inhibits growth

Moving forward, there is not expected to be much change in product positioning or the main message of BFY products. Low focus will be given to BFY products as the potential of regular products is still robust in Vietnam.

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Better For You Packaged Food Sample Better For You Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Better For You Packaged Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Smart snacking emerges in Vietnam, benefiting BFY packaged food

Sugar-free sugar confectionery continues to see strongest value growth

New entrants, wider range of choices expected to further stimulate sugar confectionery

COMPETITIVE LANDSCAPE

Vietnam Dairy Products (Vinamilk) dominates better for you packaged food

High prices, lack of clear benefits limit enthusiasm for BFY products

Industry’s lack of interest in differentiating BFY products inhibits growth

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2017

Fortified/functional the largest and most dynamic category in retail value terms

Vinamilk remains the strongest player in 2017

Health and wellness distributed mainly in urban areas

Positive prospects for health and wellness over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Better For You Packaged Food in Vietnam

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Executive Summary

New Report Guarantee

PROSPECTS

Smart snacking emerges in Vietnam, benefiting BFY packaged food

Sugar-free sugar confectionery continues to see strongest value growth

New entrants, wider range of choices expected to further stimulate sugar confectionery

COMPETITIVE LANDSCAPE

Vietnam Dairy Products (Vinamilk) dominates better for you packaged food

High prices, lack of clear benefits limit enthusiasm for BFY products

Industry’s lack of interest in differentiating BFY products inhibits growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Better For You Packaged Food in Vietnam - Category analysis

HEADLINES

PROSPECTS

Smart snacking emerges in Vietnam, benefiting BFY packaged food

Sugar-free sugar confectionery continues to see strongest value growth

New entrants, wider range of choices expected to further stimulate sugar confectionery

COMPETITIVE LANDSCAPE

Vietnam Dairy Products (Vinamilk) dominates better for you packaged food

High prices, lack of clear benefits limit enthusiasm for BFY products

Industry’s lack of interest in differentiating BFY products inhibits growth

CATEGORY DATA

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2017

Fortified/functional the largest and most dynamic category in retail value terms

Vinamilk remains the strongest player in 2017

Health and wellness distributed mainly in urban areas

Positive prospects for health and wellness over the forecast period

MARKET DATA

SOURCES

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