The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2013
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Consumers’ beverage choices are no longer dictated simply by a need for refreshment but are influenced by many other factors. As a result, the market has become increasingly diverse and complex, putting pressure on ingredients suppliers to satisfy the evolving demands of innovators. This report provides an overview of the market for beverage ingredients, and examines the key trends and developments in each of the main ingredient categories, highlighting the best opportunities for future growth.
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There is growing pressure on ingredients firms to deliver complete and tailored ingredient solutions and blends for their beverage customers, both for the added convenience and the cost-cutting potential.
The provision of more natural ingredients is perhaps becoming the single most important issue in the development of beverages, particularly in the Western world, but also increasingly in emerging markets.
Beverages are no longer viewed simply as a quick refreshment but have become more of a consumption experience, with consumers demanding much more from their drinks. Ingredients innovation is key to the creation of value-added options.
For the 13 ingredients categories covered by this report, beverage usage totalled 46.4 million tonnes in 2011, of which sweeteners alone accounted for 85%. The total market is forecast at a respectable CAGR of 3% over 2011-2016.
Over the forecast period, the fastest growing ingredients categories include cultures, proteins and poly/oligosaccharides and emulsifiers. Growth in these markets is being driven by strength in health and wellness and dairy beverages.
The beverage industry is the single most important market for natural and botanical ingredients, and new ingredients in these areas often find their first use in beverages (e.g. stevia sweeteners were first used in drinks).
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.