The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2015
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Asia Pacific is further widening the growth gap between east and west, as it continues to be the strongest performer in beverage packaging. PET, beverage cans and brick liquid cartons saw the most dynamic growth, due to their low cost and rapid growth in key end user categories such as bottled water, RTD tea and juice. Asia Pacific offers ample opportunities for packaging manufacturers; however, value-for-money solutions will be instrumental to success, due to the low incomes of most consumers.
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Driven by strong growth in China, Asia Pacific has become the leading contributor to global beverages packaging industry, with a CAGR of 7% over 2009-2014. However, China is not the only significant contributor, with India seeing dynamic growth in 2014.
India saw an 11% CAGR over 2009-2014, although sales remain significantly smaller than in China. Rising disposable incomes, the expansion of modern retail outlets along with manufacturer's striving to make beverages accessible through cutting costs in packaging have driven growth.
PET has witnessed strong growth as it’s preferred by beverage brand owners and consumers for its lower cost and its convenience of resealability. The largest end user, China, has underpinned growth, with rising demand for bottled water, RTD tea and juice. PET’s growth has also been aided by its increasing presence in the traditionally glass dominant carbonates category.
Rising demand for juice and RTD tea in China and India has increased the share of brick liquid cartons in beverage packaging. Low cost and the ease of transportation of cartons are also key growth factors, which can be seen in the increasing use of cartons for spirits in India.
Manufacturers have the challenge of making beverages affordable due to the low incomes of most consumers. Packaging has been vital in meeting this challenge. PET and liquid cartons have seen significant success, due to their low cost profile in terms of logistics and supply.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.