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Strategy Briefing

Beverage Packaging in Asia Pacific: Innovation and Lower Cost Packaging Solutions Aid Strong Growth

Sep 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Asia Pacific is further widening the growth gap between east and west, as it continues to be the strongest performer in beverage packaging. PET, beverage cans and brick liquid cartons saw the most dynamic growth, due to their low cost and rapid growth in key end user categories such as bottled water, RTD tea and juice. Asia Pacific offers ample opportunities for packaging manufacturers; however, value-for-money solutions will be instrumental to success, due to the low incomes of most consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific widens gap with other regions

Driven by strong growth in China, Asia Pacific has become the leading contributor to global beverages packaging industry, with a CAGR of 7% over 2009-2014. However, China is not the only significant contributor, with India seeing dynamic growth in 2014.

China and India lead the region

India saw an 11% CAGR over 2009-2014, although sales remain significantly smaller than in China. Rising disposable incomes, the expansion of modern retail outlets along with manufacturer's striving to make beverages accessible through cutting costs in packaging have driven growth.

PET sees strong growth over 2009-2014

PET has witnessed strong growth as it’s preferred by beverage brand owners and consumers for its lower cost and its convenience of resealability. The largest end user, China, has underpinned growth, with rising demand for bottled water, RTD tea and juice. PET’s growth has also been aided by its increasing presence in the traditionally glass dominant carbonates category.

Brick liquid cartons to perform well over 2014-2019

Rising demand for juice and RTD tea in China and India has increased the share of brick liquid cartons in beverage packaging. Low cost and the ease of transportation of cartons are also key growth factors, which can be seen in the increasing use of cartons for spirits in India.

Manufacturers switch to alternative packs to reduce costs

Manufacturers have the challenge of making beverages affordable due to the low incomes of most consumers. Packaging has been vital in meeting this challenge. PET and liquid cartons have seen significant success, due to their low cost profile in terms of logistics and supply.

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Introduction

Scope

Key findings

Asia Pacific Beverage Packaging Overview

Asia Pacific widens gap between east and west with notable growth

Glass, PET, plastic pouches and metal dominate globally

China largest and dynamic but India’s dynamism not to be missed

PET’s holistic attributes makes it dominant across top categories

PET, metal and brick liquid cartons to be the strongest contributors

PET Bottles Win in Soft Drinks

PET bottle sees growth in line with demand for soft drinks

China largest market for PET; India most dynamic

Water safety concerns to drive sales of bottled water

Asia Pacific embraces conveniently packaged tea in PET bottles

On the go consumption drives sales of PET in juices

China’s economic growth reflected in rise in demand for juice

Philippines’ love for carbonates will open up opportunities for PET

Sports and energy drinks spot on in Asia with intense hydration claim

PET allows for lower pricing for spirits in Asia Pacific

Glass Looks to Beer and Spirits

Alcoholic drinks in glass bottles dominate in the two largest markets

China biggest glass consumer: India most dynamic

Top three markets for glass lead with different categories

Biggest competitors for glass: PET and metal beverage cans

India’s share of glass in spirits to plummet but other areas of promise

Traditional glass packaged carbonates facing competition from PET

Glass manufacturers steps up innovation to ward off competition

Beverage Cans Prosper in On-the-Go

Popularity of Asian drinks boosting demand for metal beverage cans

Largest regional player China drives can growth with innovation

Growth of cans to come from Asian drinks, beer and energy drinks

Metal beverage can share in RTD tea on the rise

Metal beverage cans to become leader in sports and energy drinks

India to see dynamic growth in metal beverage cans in beer

Metal beverage cans innovate to stand out

Brick Carton Potential in Juice and Tea

Brick liquid cartons also enjoy share from India’s dynamic growth

Growth of RTD and Asian specialty drinks a boost to brick cartons

Brick liquid cartons help to lower price of alcohol in India

Brick liquid cartons sees growth in all juice categories

Case Study: Packaging Innovation

Case study: Asia’s dynamism challenges manufacturers to innovate

Innovation being driven by…..

Right pack size instrumental to appealing to a wider consumer base

Sustainable packaging to entice the eco-friendly

Maturing Japan targets women with attractive packaging

Manufacturers opt for lower cost packaging to cut costs

Prospects

Developing economies will continue to outdo developed economies

Recommendations

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Megatrends

Strategy Briefing

Beverage Packaging in Asia Pacific: Innovation and Lower Cost Packaging Solutions Aid Strong Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific widens gap with other regions

China and India lead the region

PET sees strong growth over 2009-2014

Brick liquid cartons to perform well over 2014-2019

Manufacturers switch to alternative packs to reduce costs

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Asia Pacific Beverage Packaging Overview

Asia Pacific widens gap between east and west with notable growth

Glass, PET, plastic pouches and metal dominate globally

China largest and dynamic but India’s dynamism not to be missed

PET’s holistic attributes makes it dominant across top categories

PET, metal and brick liquid cartons to be the strongest contributors

PET Bottles Win in Soft Drinks

PET bottle sees growth in line with demand for soft drinks

China largest market for PET; India most dynamic

Water safety concerns to drive sales of bottled water

Asia Pacific embraces conveniently packaged tea in PET bottles

On the go consumption drives sales of PET in juices

China’s economic growth reflected in rise in demand for juice

Philippines’ love for carbonates will open up opportunities for PET

Sports and energy drinks spot on in Asia with intense hydration claim

PET allows for lower pricing for spirits in Asia Pacific

Glass Looks to Beer and Spirits

Alcoholic drinks in glass bottles dominate in the two largest markets

China biggest glass consumer: India most dynamic

Top three markets for glass lead with different categories

Biggest competitors for glass: PET and metal beverage cans

India’s share of glass in spirits to plummet but other areas of promise

Traditional glass packaged carbonates facing competition from PET

Glass manufacturers steps up innovation to ward off competition

Beverage Cans Prosper in On-the-Go

Popularity of Asian drinks boosting demand for metal beverage cans

Largest regional player China drives can growth with innovation

Growth of cans to come from Asian drinks, beer and energy drinks

Metal beverage can share in RTD tea on the rise

Metal beverage cans to become leader in sports and energy drinks

India to see dynamic growth in metal beverage cans in beer

Metal beverage cans innovate to stand out

Brick Carton Potential in Juice and Tea

Brick liquid cartons also enjoy share from India’s dynamic growth

Growth of RTD and Asian specialty drinks a boost to brick cartons

Brick liquid cartons help to lower price of alcohol in India

Brick liquid cartons sees growth in all juice categories

Case Study: Packaging Innovation

Case study: Asia’s dynamism challenges manufacturers to innovate

Innovation being driven by…..

Right pack size instrumental to appealing to a wider consumer base

Sustainable packaging to entice the eco-friendly

Maturing Japan targets women with attractive packaging

Manufacturers opt for lower cost packaging to cut costs

Prospects

Developing economies will continue to outdo developed economies

Recommendations

Why buy this report?

Want to find out more about this report?

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