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Strategy Briefing

Beverages in Consumer Foodservice: The Best Portfolio Wins

49 pages, Jul 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beverages have never been a more important part of global foodservice strategy, and for good reason. They are versatile, flexible and profitable, and they appeal to a wide range of potential customers. In 2013, operators have expanded their beverage menus and experimented with fruit- and tea-based drinks, offering consumers the variety they crave in a chained dining experience. The right mix of beverages is now integral to global success, and the optimal portfolio will pay long-term dividends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Beverages remain central to successful strategy

Amidst current conditions in developed and developing markets alike, beverages have become central growth drivers for operators in many categories. They appeal to consumers at both ends of the income spectrum and drive traffic throughout the day during meals and snacking dayparts.

Beverages provide new opportunities

Beverages can serve to “qualify” restaurants to participate in new dayparts. This is particularly apparent during breakfast, when a high quality coffee platform is considered the first step in claiming share in certain markets, but can also be true for alcoholic drinks with dinner and dessert beverages in the evening.

Drinks define the brand

Drinks also have branding benefits. High-end coffee can be the first step in elevating a fast food concept, and juice-based drinks lend a healthier positioning.

Variety above all

In beverages, just as in other menu items, consumers want variety in products and flavours. In foodservice, traffic flows to those operators able to provide customers with the right combination of drink options, in terms of breadth, depth and dayparts.

Refreshing over sweet

Flavours have been tending toward more subtle, refreshing profiles rather than traditional variations on sweet. Some of this is due to increased interest in healthy beverages, but it is also being driven by the popularity of exotic teas, functional juices and unusual ingredients like ginger and basil.

Tea is the next wave

With greater participation in beverages from traditional chained players has come more interest in beverages among consumers. This has given rise to new kinds of beverage-focused concepts, such as Asia Pacific’s growing bubble tea segment. Tea is poised to become the next wave in global beverage concepts, with its ability to be both sweet and refreshing, hot and cold, healthy or indulgent.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings in 2013 foodservice beverages

The Importance of Beverages

Beverages are a growing part of the global value equation

The beverage share of foodservice varies by market

Beverage importance in growing in all categories and markets alike

But why beverages?

Growth rates are slowing even in key emerging markets

Incomes in developing markets are limited, but growing

Speed, convenience and value are key

Full-service is king in Asia Pacific, but beverages can help

Beverages are gateway traffic drivers

In summary: Flexibility, profitability and differentiation

Foodservice Beverage Trends

“Which” beverage is just as important as “how many”

Beverage consumption holds steady across regions

On-trade growth offers varied opportunities

Volume growth in all categories and growing diversity of choice

Carbonates fizzle while new choices abound

Alcoholic drinks trends also highlight shifting consumer preferences

The world still belongs to beer

Unique demand for spirits shows opportunities in Asia Pacific

Retail trends lead to cocktail opportunities

In hot drinks, out with the old and in with the new

Specialist coffee shop growth is a global phenomenon

Are specialist tea shops next?

It’s a fast food future

Timeline: McDonald’s evolution into a US beverage destination

Flavours move away from sweet towards the unexpected

Summary: The best portfolio wins

Case Studies

Case study: Starbucks’ quest for global beverage domination

Tea, juice and baked goods…by Starbucks

As coffee shop growth nears saturation, what is next?

Tea may be the new coffee

Case study: The key role beverages play in emerging markets

Beverages are the first rung on the foodservice ladder

Tea can be exciting and varied – with the right concept

Juice shows considerable potential in a range of markets

Every traditional beverage is an opportunity

Growth still to come in beverage-based foodservice

Future Prospects

All beverage types show global opportunities over 2012-2017

Soft drink forecasts show further diversification

Asia Pacific stands out for tea, Latin America for coffee

Alcoholic drinks growth concentrated in key emerging markets

Future opportunities in foodservice beverages

Why buy this report?

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Megatrends

Strategy Briefing

Beverages in Consumer Foodservice: The Best Portfolio Wins

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Beverages remain central to successful strategy

Beverages provide new opportunities

Drinks define the brand

Variety above all

Refreshing over sweet

Tea is the next wave

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings in 2013 foodservice beverages

The Importance of Beverages

Beverages are a growing part of the global value equation

The beverage share of foodservice varies by market

Beverage importance in growing in all categories and markets alike

But why beverages?

Growth rates are slowing even in key emerging markets

Incomes in developing markets are limited, but growing

Speed, convenience and value are key

Full-service is king in Asia Pacific, but beverages can help

Beverages are gateway traffic drivers

In summary: Flexibility, profitability and differentiation

Foodservice Beverage Trends

“Which” beverage is just as important as “how many”

Beverage consumption holds steady across regions

On-trade growth offers varied opportunities

Volume growth in all categories and growing diversity of choice

Carbonates fizzle while new choices abound

Alcoholic drinks trends also highlight shifting consumer preferences

The world still belongs to beer

Unique demand for spirits shows opportunities in Asia Pacific

Retail trends lead to cocktail opportunities

In hot drinks, out with the old and in with the new

Specialist coffee shop growth is a global phenomenon

Are specialist tea shops next?

It’s a fast food future

Timeline: McDonald’s evolution into a US beverage destination

Flavours move away from sweet towards the unexpected

Summary: The best portfolio wins

Case Studies

Case study: Starbucks’ quest for global beverage domination

Tea, juice and baked goods…by Starbucks

As coffee shop growth nears saturation, what is next?

Tea may be the new coffee

Case study: The key role beverages play in emerging markets

Beverages are the first rung on the foodservice ladder

Tea can be exciting and varied – with the right concept

Juice shows considerable potential in a range of markets

Every traditional beverage is an opportunity

Growth still to come in beverage-based foodservice

Future Prospects

All beverage types show global opportunities over 2012-2017

Soft drink forecasts show further diversification

Asia Pacific stands out for tea, Latin America for coffee

Alcoholic drinks growth concentrated in key emerging markets

Future opportunities in foodservice beverages

Why buy this report?

Want to find out more about this report?

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