Beverages Packaging: Key Trends and Innovations in Asia Pacific

Delivery

This report comes in PPT.

Key Findings

Beverages packaging consumption set to recover

In 2020, the volume of beverages in Asia Pacific declined by 12% from 2019 to reach 548 billion units, due to the lockdown. Nevertheless, post-pandemic, over the forecast period 2020-2024, it is expected to recover with 5% CAGR growth.

Soft drinks leads volume size, while alcoholic and hot drinks set to observe slow recovery

Soft drinks, which accounted for 67% of the 2020 retail volume, will drive the bulk of volume growth due to rising health consciousness and increased home consumption. Alcoholic and hot drinks were hit hard due to the lockdown restrictions caused by COVID-19, which resulted in declining sales in foodservice channels in 2020.

PET bottles continue to dominate

Although PET bottles remain the key leading pack type, other pack types such as metal beverage cans are set to rise, competing in traditionally glass-dominated categories such as beer and energy drinks due to their light weight and portability.

Smaller pack size set to grow

Smaller pack size trends have been seen across many categories within the beverage industry. While the COVID-19 pandemic has resulted in a decline in impulse purchases, smaller pack sizes continue to appeal due to their portability, portion control and price affordability.

Sustainability to grow with more recyclable pack types and claims

With increasing environmental awareness in Asia Pacific, various stakeholders are coming together to push for greater use of recycled pack types and recycling initiatives, ensuring a strong ecosystem for sustainability in the long haul.

Digitalisation set to be incorporated into beverages packaging

More packaging labels are set to incorporate QR codes or enable the packaging designs to be scanned with mobile devices, providing an augmented reality experience for consumers.