Beyond Cashback: Credit Cards and the Premiumisation of Consumer Payments

Premiumisation: Affordable luxury through personalisation and curation

Premiumisation of products and services is allowing brands and service providers to differentiate themselves from their competitors in a modern world that offers endless choices and commoditisation of product offerings.

Adding value in the way we pay

Premiumisation is not limited purely to the products that consumers purchase. Growing payment options have created an environment in which payment service providers compete to provide a premium payment experience.

Standing out in an increasingly crowded market

Nowhere is premiumisation of payments more readily apparent than in the credit card market. Card issuers and operators are turning to personalised and lucrative rewards and loyalty platforms to stand out in the crowded consumer payments market.

Premiumisation: A powerful tool for payment providers

While premiumisation is shifting consumer purchasing patterns, it is also altering the way consumers pay. Premium rewards and card features are crucial for issuers and operators looking to succeed in a competitive payment landscape.