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Strategy Briefing
Beyond Cashback: Credit Cards and the Premiumisation of Consumer Payments
19 pages, Oct 2017
US$1,325Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Euromonitor International has identified premiumisation as one of the megatrends driving consumer choices. Consumer demand for premium products and experiences impacts not only what consumers pay for, but how they pay. Cash is brand-less, but in the increasingly competitive card payment space, rewards and premium treatment play an essential role in determining which card is top of wallet when consumers swipe, dip, tap or click.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Premiumisation: Affordable luxury through personalisation and curation
Premiumisation of products and services is allowing brands and service providers to differentiate themselves from their competitors in a modern world that offers endless choices and commoditisation of product offerings.
Adding value in the way we pay
Premiumisation is not limited purely to the products that consumers purchase. Growing payment options have created an environment in which payment service providers compete to provide a premium payment experience.
Standing out in an increasingly crowded market
Nowhere is premiumisation of payments more readily apparent than in the credit card market. Card issuers and operators are turning to personalised and lucrative rewards and loyalty platforms to stand out in the crowded consumer payments market.
Premiumisation: A powerful tool for payment providers
While premiumisation is shifting consumer purchasing patterns, it is also altering the way consumers pay. Premium rewards and card features are crucial for issuers and operators looking to succeed in a competitive payment landscape.
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Request more informationTable of Contents
Introduction
Scope
Consumer Megatrends: Premiumisation
Premiumisation : A powerful tool for payment providers
Megatrend analysis at Euromonitor International
What is Premiumisation?
Premiumisation : Affordable luxury through personalisation and curation
Adding value in the way we pay
Credit cards: leading the charge
Standing out in an increasingly crowded market
Credit cards: Gateway to experience and savings
Global card rewards: The influence of card operators
The flagship tier: Sustainable new frontier or impending bubble ?
The role of regulation
Final considerations
Looking forward: Impact of premiumisation on payments
Key takeaways: Innovation through personalisation
Definitions and Notes
Definitions and notes
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Strategy Reports
- Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later | Mar 2018
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Pursuit of Pink Money: Gay and Lesbian Spending Patterns | Feb 2010
Country Reports
- Consumer Lending in Egypt | Oct 2017