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Strategy Briefing

Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth

53 pages, Mar 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The steady global progress of the bath and shower category masks more dynamic growth in developing regions. Latin America, in particular Brazil, will continue to be the category’s growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature market.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Bath and Shower Market Overview

Necessity keeps recessionary impact at bay

Bath and shower shows steady performance within beauty

Asia Pacific leads but Latin America grows faster

Mixed retailers suffer as grocery stores expand reach

Category Review

Bar soap still cleans up

Bar soap sees a mixed picture regionally

Brazil and India drive bar soap sales

Shower gel growth but spend per capita still low in Asia Pacific

As bird flu threat fades liquid soap habit has a temporary slip

Hand sanitisers give liquid soap a whole new dimension

Italy and Brazil lead the world in intimate hygiene

Getting negative about bath additives

Talcum powder sales start to dry up in the West

Male grooming boosts bath and shower

Regional Review

Asia Pacific widens the gap from Western Europe

BRIC countries provide half of global value growth

Italy the biggest European market but Turkey leads growth

Italy may be biggest but facing stagnant per capita spend

Russia and Ukraine drive Eastern European growth

Summer heat wave followed by showers in Russia

US bath and shower sales decline drives North America down

Body wash/shower gel a success story for North America

Soap continues to lead Asia Pacific but showering on the rise

China sees innovation and cleanliness boost shower sector

Latin America witnesses strong hygiene rituals driving sales

Brazil: Intimate hygiene growth outstrips shower gel

Iran and South Africa see double-digit growth in 2010

Ups and downs in Australasia as habits change, but value is key

Competitive Landscape

Unilever consolidates its lead as competitors weaken

Battle of the soaps: Dove leads but Lux is growing faster

Private label makes progress in West

Key Innovation Strategies

Added value: Delivering more than cleanliness

Do more: Buy less?

Jumping on the natural bandwagon

Could green habits harm sales?

The scent of success

Future Prospects

Body wash/shower gel leads muted prospects for growth

More of the same, as developing regions drive future growth

BRIC countries continue to dominate

Opportunities and threats

Definitions

Definitions (1)

Definitions (2)

Definitions (3)

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Megatrends

Strategy Briefing

Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Bath and Shower Market Overview

Necessity keeps recessionary impact at bay

Bath and shower shows steady performance within beauty

Asia Pacific leads but Latin America grows faster

Mixed retailers suffer as grocery stores expand reach

Category Review

Bar soap still cleans up

Bar soap sees a mixed picture regionally

Brazil and India drive bar soap sales

Shower gel growth but spend per capita still low in Asia Pacific

As bird flu threat fades liquid soap habit has a temporary slip

Hand sanitisers give liquid soap a whole new dimension

Italy and Brazil lead the world in intimate hygiene

Getting negative about bath additives

Talcum powder sales start to dry up in the West

Male grooming boosts bath and shower

Regional Review

Asia Pacific widens the gap from Western Europe

BRIC countries provide half of global value growth

Italy the biggest European market but Turkey leads growth

Italy may be biggest but facing stagnant per capita spend

Russia and Ukraine drive Eastern European growth

Summer heat wave followed by showers in Russia

US bath and shower sales decline drives North America down

Body wash/shower gel a success story for North America

Soap continues to lead Asia Pacific but showering on the rise

China sees innovation and cleanliness boost shower sector

Latin America witnesses strong hygiene rituals driving sales

Brazil: Intimate hygiene growth outstrips shower gel

Iran and South Africa see double-digit growth in 2010

Ups and downs in Australasia as habits change, but value is key

Competitive Landscape

Unilever consolidates its lead as competitors weaken

Battle of the soaps: Dove leads but Lux is growing faster

Private label makes progress in West

Key Innovation Strategies

Added value: Delivering more than cleanliness

Do more: Buy less?

Jumping on the natural bandwagon

Could green habits harm sales?

The scent of success

Future Prospects

Body wash/shower gel leads muted prospects for growth

More of the same, as developing regions drive future growth

BRIC countries continue to dominate

Opportunities and threats

Definitions

Definitions (1)

Definitions (2)

Definitions (3)

Why buy this report?

Want to find out more about this report?

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