Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry

Introduction

Scope

Key Findings

Objectives of Global Briefing

Recession – Recovery Dynamics – A New Norm

2010: A Fragile Recovery is Underway

How is Consumer Behaviour Changing?

Free is the New “F Word” – the New Consumer

Consumer Megatrends

Megatrends and the Consumer

Value for Money to Remain Key

But Value Isn’t Cheap

Polarisation: Performance of Premium and Economy

Lower-end Offerings Get the Upper Hand

Trading Down Evident in Beer – Economy Clear Winner

Trading Across in Portugal and Australia

Internet and Discounters Winners in Quest for Value

Seek for Value Evident in Packaging Performance

Un-traditional Sizes More Dynamic

Key Points: Finding Value for Money…

Escapism

Escapism and Alcoholic Drinks – Convenience Packaging

Escapism and Alcoholic Drinks – Internet & Technology

Escapism and Alcoholic Drinks – Apps & QR

Key Points: Escapism

Good Health and Wellbeing Are Centre Stage

Health and Wellness Examples in Packaged Food

Coenzyme Q10 (CoQ10) in Food and Beverages

Health and Wellness Examples in Tobacco

Health and Wellness in Alcoholic Drinks

Finding the ‘Health’ Opportunity in Alcoholic Drinks

Key Points: Health and Wellness

Home as the Entertainment Hub

Cocooning in Western Europe Constrains On-trade…

…But On-Trade Proves More Resilient in Rest of World

Replicating the Bar Experience at Home

Replicating the Café Experience at Home

Key Points: Home as the Entertainment Hub

Looking Beyond the Self

Environmental Concerns and Alcoholic Drinks

Eco-awareness Will Not Go Away

Eco-awareness in Alcoholic Drinks

Key Points: Looking Beyond the Self

New World Order - Population Growth

Ascendancy of Emerging Markets

Growth Will be Driven by Emerging Markets

‘Future BRICs’ Follow in the Footsteps of the BRIC Nations

Ageing Population – a Greying World

Immigrants Growing Share of Younger Consumers

Two Key Age Groups to Target

Ageing but Opportunities for Healthier Options

Creating New Consumption Occasions – Targeting Women

Internet Continues to Reshape the World

Alcoholic Drinks Internet Sales Will Continue to Rise

To Sum Up

Summary

Report Definitions

Alcoholic Drinks Category Definitions

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