Strategy Briefing

Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry

58 pages, Oct 2010

US$2,000

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About This Report

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Although the global economy is now in the early stages of a recovery, the progress is uneven. The sharp and protracted nature of the recession in many countries means that consumer behaviour has changed – in some aspects the change is temporary yet in others it is permanent. As a result of the recession there is a new consumer out there – a new norm. How are the latest consumer megatrends impacting the alcoholic drinks industry? Euromonitor International investigates.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key Findings

Objectives of Global Briefing

Recession – Recovery Dynamics – A New Norm

2010: A Fragile Recovery is Underway

How is Consumer Behaviour Changing?

Free is the New “F Word” – the New Consumer

Consumer Megatrends

Megatrends and the Consumer

Value for Money to Remain Key

But Value Isn’t Cheap

Polarisation: Performance of Premium and Economy

Lower-end Offerings Get the Upper Hand

Trading Down Evident in Beer – Economy Clear Winner

Trading Across in Portugal and Australia

Internet and Discounters Winners in Quest for Value

Seek for Value Evident in Packaging Performance

Un-traditional Sizes More Dynamic

Key Points: Finding Value for Money…

Escapism

Escapism and Alcoholic Drinks – Convenience Packaging

Escapism and Alcoholic Drinks – Internet & Technology

Escapism and Alcoholic Drinks – Apps & QR

Key Points: Escapism

Good Health and Wellbeing Are Centre Stage

Health and Wellness Examples in Packaged Food

Coenzyme Q10 (CoQ10) in Food and Beverages

Health and Wellness Examples in Tobacco

Health and Wellness in Alcoholic Drinks

Finding the ‘Health’ Opportunity in Alcoholic Drinks

Key Points: Health and Wellness

Home as the Entertainment Hub

Cocooning in Western Europe Constrains On-trade…

…But On-Trade Proves More Resilient in Rest of World

Replicating the Bar Experience at Home

Replicating the Café Experience at Home

Key Points: Home as the Entertainment Hub

Looking Beyond the Self

Environmental Concerns and Alcoholic Drinks

Eco-awareness Will Not Go Away

Eco-awareness in Alcoholic Drinks

Key Points: Looking Beyond the Self

New World Order - Population Growth

Ascendancy of Emerging Markets

Growth Will be Driven by Emerging Markets

‘Future BRICs’ Follow in the Footsteps of the BRIC Nations

Ageing Population – a Greying World

Immigrants Growing Share of Younger Consumers

Two Key Age Groups to Target

Ageing but Opportunities for Healthier Options

Creating New Consumption Occasions – Targeting Women

Internet Continues to Reshape the World

Alcoholic Drinks Internet Sales Will Continue to Rise

To Sum Up

Summary

Report Definitions

Alcoholic Drinks Category Definitions

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Megatrends

Strategy Briefing

Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Objectives of Global Briefing

Recession – Recovery Dynamics – A New Norm

2010: A Fragile Recovery is Underway

How is Consumer Behaviour Changing?

Free is the New “F Word” – the New Consumer

Consumer Megatrends

Megatrends and the Consumer

Value for Money to Remain Key

But Value Isn’t Cheap

Polarisation: Performance of Premium and Economy

Lower-end Offerings Get the Upper Hand

Trading Down Evident in Beer – Economy Clear Winner

Trading Across in Portugal and Australia

Internet and Discounters Winners in Quest for Value

Seek for Value Evident in Packaging Performance

Un-traditional Sizes More Dynamic

Key Points: Finding Value for Money…

Escapism

Escapism and Alcoholic Drinks – Convenience Packaging

Escapism and Alcoholic Drinks – Internet & Technology

Escapism and Alcoholic Drinks – Apps & QR

Key Points: Escapism

Good Health and Wellbeing Are Centre Stage

Health and Wellness Examples in Packaged Food

Coenzyme Q10 (CoQ10) in Food and Beverages

Health and Wellness Examples in Tobacco

Health and Wellness in Alcoholic Drinks

Finding the ‘Health’ Opportunity in Alcoholic Drinks

Key Points: Health and Wellness

Home as the Entertainment Hub

Cocooning in Western Europe Constrains On-trade…

…But On-Trade Proves More Resilient in Rest of World

Replicating the Bar Experience at Home

Replicating the Café Experience at Home

Key Points: Home as the Entertainment Hub

Looking Beyond the Self

Environmental Concerns and Alcoholic Drinks

Eco-awareness Will Not Go Away

Eco-awareness in Alcoholic Drinks

Key Points: Looking Beyond the Self

New World Order - Population Growth

Ascendancy of Emerging Markets

Growth Will be Driven by Emerging Markets

‘Future BRICs’ Follow in the Footsteps of the BRIC Nations

Ageing Population – a Greying World

Immigrants Growing Share of Younger Consumers

Two Key Age Groups to Target

Ageing but Opportunities for Healthier Options

Creating New Consumption Occasions – Targeting Women

Internet Continues to Reshape the World

Alcoholic Drinks Internet Sales Will Continue to Rise

To Sum Up

Summary

Report Definitions

Alcoholic Drinks Category Definitions

Why buy this report?

Want to find out more about this report?

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