Bleach in Belarus

February 2022
USD 1,195
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Understand the latest market trends and future growth opportunities for the Bleach industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bleach industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bleach in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bleach in Belarus?
  • Which are the leading brands in Bleach in Belarus?
  • How are products distributed in Bleach in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Bleach in Belarus - Category analysis


Bleach continues to perform well due to the raised hygiene standards
Lower price points continue to boost the popularity of bleach in 2021
Economising consumers down trade to lower-priced unknown brands
Bleach decreases in popularity in line with the economy recovering
The eco-friendly trend set to threaten the performance of bleach over the forecast period
Growing threat from Russian brands as consumers continue to economise
Table 1 Sales of Bleach: Value 2016-2021
Table 2 Sales of Bleach: % Value Growth 2016-2021
Table 3 Forecast Sales of Bleach: Value 2021-2026
Table 4 Forecast Sales of Bleach: % Value Growth 2021-2026

Home Care in Belarus - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 5 Households 2016-2021
Table 6 Sales of Home Care by Category: Value 2016-2021
Table 7 Sales of Home Care by Category: % Value Growth 2016-2021
Table 8 NBO Company Shares of Home Care: % Value 2017-2021
Table 9 LBN Brand Shares of Home Care: % Value 2018-2021
Table 10 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 11 Distribution of Home Care by Format: % Value 2016-2021
Table 12 Distribution of Home Care by Format and Category: % Value 2021
Table 13 Forecast Sales of Home Care by Category: Value 2021-2026
Table 14 Forecast Sales of Home Care by Category: % Value Growth 2021-2026


Summary 1 Research Sources


Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bleach research and analysis database.


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