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Learn moreFeb 2018
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The performance of bleach remained adversely affected by diminished product offering – the availability of all domestic brands was erratic in 2017. Due to price regulations, some bleach manufacturers changed the way they marketed their products to highlight a multi-purpose benefit instead of promoting them as purely bleach products.
Bleach is a versatile home care product with many different applications. It is often used in household cleaning as a general disinfectant for various surfaces in kitchens, bathrooms and toilets because of its antibacterial properties.
The most popular packaging for bleach in Venezuela in 2017 was rigid HDPE bottles containing one litre of bleach. According to industry representatives, the category was working at below half of its installed capacity.
Brands showed erratic availability, with companies unable to maintain steady production levels due to shortages of main raw materials and inputs. In addition, new entrants were detected in bleach despite the tough business environment and price regulations.
In 2014 the production company Clorox de Venezuela SA ceased operations in the country and was expropriated by the government. The Nevex brand continued to appear on store shelves in 2017 but had a limited presence.
Some new local, small manufacturers are expected to emerge because of the opportunities that import restrictions open to domestic firms. Nevertheless, the complex legal environment will also make local production difficult so their impact is expected to be low.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bleach industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.