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Country Report

Bleach in

Bleach in Venezuela

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Performance of bleach negatively affected by diminished product offering

The performance of bleach remained adversely affected by diminished product offering – the availability of all domestic brands was erratic in 2017. Due to price regulations, some bleach manufacturers changed the way they marketed their products to highlight a multi-purpose benefit instead of promoting them as purely bleach products.

Bleach is a versatile home care product for consumers

Bleach is a versatile home care product with many different applications. It is often used in household cleaning as a general disinfectant for various surfaces in kitchens, bathrooms and toilets because of its antibacterial properties.

Crisis forced manufacturers to reduce variety of packaging

The most popular packaging for bleach in Venezuela in 2017 was rigid HDPE bottles containing one litre of bleach. According to industry representatives, the category was working at below half of its installed capacity.

COMPETITIVE LANDSCAPE

Serviquim CA leads

Brands showed erratic availability, with companies unable to maintain steady production levels due to shortages of main raw materials and inputs. In addition, new entrants were detected in bleach despite the tough business environment and price regulations.

Nevex brand remains available despite exit of Clorox

In 2014 the production company Clorox de Venezuela SA ceased operations in the country and was expropriated by the government. The Nevex brand continued to appear on store shelves in 2017 but had a limited presence.

Local producers expected to grow

Some new local, small manufacturers are expected to emerge because of the opportunities that import restrictions open to domestic firms. Nevertheless, the complex legal environment will also make local production difficult so their impact is expected to be low.

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Samples

Bleach Market Samples Report Bleach Market Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Venezuela?
What are the major brands in Venezuela?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Venezuela?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Bleach in Venezuela - Category analysis

HEADLINES

PROSPECTS

Performance of bleach negatively affected by diminished product offering

Bleach is a versatile home care product for consumers

Crisis forced manufacturers to reduce variety of packaging

COMPETITIVE LANDSCAPE

Serviquim CA leads

Nevex brand remains available despite exit of Clorox

Local producers expected to grow

CATEGORY DATA

Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bleach in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Performance of bleach negatively affected by diminished product offering

Bleach is a versatile home care product for consumers

Crisis forced manufacturers to reduce variety of packaging

COMPETITIVE LANDSCAPE

Serviquim CA leads

Nevex brand remains available despite exit of Clorox

Local producers expected to grow

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bleach in Venezuela - Category analysis

HEADLINES

PROSPECTS

Performance of bleach negatively affected by diminished product offering

Bleach is a versatile home care product for consumers

Crisis forced manufacturers to reduce variety of packaging

COMPETITIVE LANDSCAPE

Serviquim CA leads

Nevex brand remains available despite exit of Clorox

Local producers expected to grow

CATEGORY DATA

Home Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Crisis continues to affect home care

Lack of packaging materials and government regulations force companies to launch smaller pack sizes

Artisanal products continue to increase

Companies likely to remain focused on manufacturing non-regulated home care products

Home care expected to continue to shrink

MARKET INDICATORS

MARKET DATA

SOURCES

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