Bleach in Venezuela

PROSPECTS

Performance of bleach negatively affected by diminished product offering

The performance of bleach remained adversely affected by diminished product offering – the availability of all domestic brands was erratic in 2017. Due to price regulations, some bleach manufacturers changed the way they marketed their products to highlight a multi-purpose benefit instead of promoting them as purely bleach products.

Bleach is a versatile home care product for consumers

Bleach is a versatile home care product with many different applications. It is often used in household cleaning as a general disinfectant for various surfaces in kitchens, bathrooms and toilets because of its antibacterial properties.

Crisis forced manufacturers to reduce variety of packaging

The most popular packaging for bleach in Venezuela in 2017 was rigid HDPE bottles containing one litre of bleach. According to industry representatives, the category was working at below half of its installed capacity.

COMPETITIVE LANDSCAPE

Serviquim CA leads

Brands showed erratic availability, with companies unable to maintain steady production levels due to shortages of main raw materials and inputs. In addition, new entrants were detected in bleach despite the tough business environment and price regulations.

Nevex brand remains available despite exit of Clorox

In 2014 the production company Clorox de Venezuela SA ceased operations in the country and was expropriated by the government. The Nevex brand continued to appear on store shelves in 2017 but had a limited presence.

Local producers expected to grow

Some new local, small manufacturers are expected to emerge because of the opportunities that import restrictions open to domestic firms. Nevertheless, the complex legal environment will also make local production difficult so their impact is expected to be low.

Files are delivered directly into your account within a few minutes of purchase.