Despite some stars in its portfolio Boehringer Ingelheim has struggled to maintain pace with the industry’s top players. The company ended 2014 outside the global top 10 for the 3rd year in a row. It will need to redouble its efforts to expand its top brands into new categories and establish a more balanced geographic footprint in order to correct its recent global market share slides, particularly in the face of renewed competitive pressure from recent large-scale consolidation in consumer heal
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Euromonitor International's report on Boehringer Ingelheim GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Boehringer Ingelheim GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Boehringer Ingelheim GmbH.
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