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Boehringer Ingelheim GmbH in Consumer Health

May 2015

Despite some stars in its portfolio Boehringer Ingelheim has struggled to maintain pace with the industry’s top players. The company ended 2014 outside the global top 10 for the 3rd year in a row. It will need to redouble its efforts to expand its top brands into new categories and establish a more balanced geographic footprint in order to correct its recent global market share slides, particularly in the face of renewed competitive pressure from recent large-scale consolidation in consumer heal

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Overview:

Euromonitor International's report on Boehringer Ingelheim GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Boehringer Ingelheim GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Boehringer Ingelheim GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Boehringer Ingelheim GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
SWOT: Boehringer Ingelheim GmbH

Competitive Positioning

Boehringer Ingelheim performance versus global consumer health
Boehringer Ingelheim struggling to keep pace
BI development in key consumer health categories
Boehringer Ingelheim in global consumer health
Boehringer Ingelheim’s overlap with major competitors is increasing

Market assessment

Boehringer Ingelheim’s global sales snapshot
Western Europe
Japan
US

Geographic and category opportunities

China
India
Potential small-to-mid-sized, bolt-on acquisitions

Brand strategy

Buscopan
Pharmaton
Mucosolvan
Boehringer Ingelheim: L eading consumer health brands

operations

Research and development

recommendations

Opportunities and challenges

Report Definitions

Data parameters and report definitions

Conclusion

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