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Boohoo Group Plc

March 2020

Boohoo Group Plc is a UK-based online fashion retailer focused on private label fashion of basic quality at affordable prices. The company has steadily added brands to its portfolio, recently broadening its target beyond fashion-conscious teenagers with the addition of the Karen Millen and Coast brands in 2019. The company aims to become a leader in online fashion for 16-40 year-olds through its four strategic priorities: insight, investment, innovation and integration.

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Euromonitor International's report on Boohoo.com Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Boohoo.com Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Boohoo.com Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Boohoo.com Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Market close-ups
Strategic objectives and challenges
Digital strategy details
Private label overview

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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