Booking Holdings (formerly Priceline Group) is second largest online travel agency worldwide. The group predominantly utilises the agency model and relies heavily on Booking.com as its most important brand. Despite CEO Glenn Fogel stating the company is focusing on organic growth, recent acquisitions of Momondo and HotelsCombined, as well as investment in a host of Asia Pacific ride-hailing start-ups shows the company is open to M&As to offer a more holistic booking experience to its customers.
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Euromonitor International's report on Booking Holdings Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Intermediaries market and the global economy.
Company and market share data provide a detailed look at the financial position of Booking Holdings Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Booking Holdings Inc.
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