Booking Holdings in Travel

Company Profile

About This Report

Feb 2019

Booking Holdings (formerly Priceline Group) is second largest online travel agency worldwide. The group predominantly utilises the agency model and relies heavily on Booking.com as its most important brand. Despite CEO Glenn Fogel stating the company is focusing on organic growth, recent acquisitions of Momondo and HotelsCombined, as well as investment in a host of Asia Pacific ride-hailing start-ups shows the company is open to M&As to offer a more holistic booking experience to its customers.

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Booking Holdings in Travel

Euromonitor International's report on Booking Holdings Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Intermediaries market and the global economy.

Company and market share data provide a detailed look at the financial position of Booking Holdings Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Booking Holdings Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Booking Holdings Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Intermediaries research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
The Priceline Group becomes Booking Holdings
Brand portfolio
Financial assessment
Key strategic objectives and challenges
Moving towards merchant bookings
Scrutinising marketing spending
Offering holistic travel experience
SWOT: Booking Holdings

Competitive Positioning

Booking outpaces the global travel intermediaries market
Booking close second, but contest is coming
Booking consolidates its ranking after astronomical rise
Regional performance

Geographic and Category Opportunities

Aggressive focus on vacation rentals by Booking.com
Online travel intermediaries: Asia Pacific to drive growth
APAC key to future growth
Peripheral investments to grow in Asia Pacific
Booking falls behind Expedia in the US
Western Europe is the largest market for Booking

Brand Strategy

Brand strategy at a glance
Booking steps on some toes in meta-search
Booking.com interface ever-changing
Automation is the way forward for Booking
Kayak frontrunner in voice, but other brands missing
Booking takes closer look at advertising spending

Operations

Focus on a “hybrid cloud” strategy
Booking.com focuses on a sustainable future

Recommendations

Focus on mobile and expansion opportunities