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Company Profile
Bosch & Siemens Hausgeräte GmbH in Consumer Appliances
51 pages, Mar 2015
US$570
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BSH was the fastest growing Western European major appliance manufacturer at world level in absolute volume terms in 2009-2014.This success was based on its increasing presence in China and Eastern Europe, which helped to offset a lack of growth in Western Europe. The lacklustre performance of major appliances moved BSH to look for growth elsewhere, and it found it in small appliances through the acquisition of Zelmer, which boosted sales in this category and its presence in Eastern Europe.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on BSH Bosch & Siemens Hausgeräte GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of BSH Bosch & Siemens Hausgeräte GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of BSH Bosch & Siemens Hausgeräte GmbH.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of BSH Bosch & Siemens Hausgeräte GmbH provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
BSH focuses on energy efficiency and connectivity
2013: best year in value sales for BSH
BSH remains reliant on Western Europe
SWOT : Bosch & Siemens Hausgeräte GmbH
Strategic evaluation
BSH – innovation, connectivity and being closer to the customer
Competitive Positioning
Asian players see strongest gains
Competitive positioning
Chinese players steal a march on rivals
BSH finds growth through acquisition
Market Assessment
BSH: A European focused company but...
...well positioned in buoyant China
BSH enjoys strong presence in dishwashers
BSH to miss out on growth in small appliances in Asia Pacific
Stronger growth in Eastern Europe in small appliances
Category and Geographic Opportunities
Finding growth in non-traditional markets...
...But missing out on some of the most dynamic ones
BSH should focus on premium end of segment in China
Chinese manufacturers look to boost retail networks
BSH targets refrigeration in Chinese market
Strengthening ties with construction channels to boost built-in sales
BSH ahead of the crown in premium major appliances
Cash-strapped Germans find more low-cost alternatives
India a long term opportunity for BSH
BSH seeks growth in small appliances
Zelmer provides highly sought after growth for BSH
Zelmer acquisition intensifies competition in Eastern Europe
BSH moves up the ranking in Eastern Europe
Brand Strategy
BSH targets premium end of market
Bosch focuses on energy efficiency
Siemens: BSH’s leading major appliance brand
Operations
BSH: Top 10 markets by volume sales and performance
BSH: Presence by market and growth prospects
BSH: Operations in Western Europe
BSH: Operations in Eastern Europe
BSH: Operations in North America
BSH: Operations in Latin America
BSH: Operations in Middle East and Africa
BSH: Operations in Asia Pacific
BSH: Operations in Australasia
BSH looks to take a more local approach to R&D
BSH expands manufacturing footprint in Asia and Eastern Europe
Production of dishwashers gains importance for BSH
Recommendations
Europe fails to recover fully, growth needs to be sought elsewhere
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Jun 2019
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Jun 2019