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Bosch GmbH, Robert in Home and Garden

October 2014

Bosch is a global leader in home improvement and in Western Europe in gardening. The company’s main focus however is elsewhere, as one of the world’s largest suppliers of parts and technology to the automotive industry. The company has failed to take advantage of opportunities in gardening in the US market where it remains absent.

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Euromonitor International's report on Robert Bosch GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Robert Bosch GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Robert Bosch GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Robert Bosch GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Positive year for Robert Bosch GmbH
Bosch sees mixed results in 2013
SWOT: Robert Bosch GmbH
Bosch remains overly reliant on Western Europe

Competitive Positioning

Bosch competes mainly with Stanley Black & Decker
Absence from North American gardening power tools
Strong growth in Eastern Europe

Geographic and Category Opportunities

Bosch makes gains in Chinese and Russian power tools
Stanley Black & Decker hot on Bosch’s heels in Germany
Bosch falls behind rivals in performance in US market
Opportunities in US market beyond power tools
Political crisis in Russia may impact power tools
Consider local acquisition to pursue middle-class market
Despite gains from Stanley Black & Decker, Bosch position firm
Expansion into US gardening power tools a clear decision
A move into US lawn mowers would threaten Black & Decker

Brand Strategy

Bosch targets cordless long-lasting power tools
Growth in Eastern Europe helps to reduce Western Europe reliance
Skil and Dremel strong in niche categories


Bosch top 10 countries by value sales and growth
Bosch presence by market and growth prospects
Global operations


Expand into new markets and categories

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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