Bosch GmbH, Robert in Home and Garden
Company Profile
About This Report
Oct 2014Bosch is a global leader in home improvement and in Western Europe in gardening. The company’s main focus however is elsewhere, as one of the world’s largest suppliers of parts and technology to the automotive industry. The company has failed to take advantage of opportunities in gardening in the US market where it remains absent.
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Bosch GmbH, Robert in Home and Garden
Euromonitor International's report on Robert Bosch GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Gardening market and the global economy.
Company and market share data provide a detailed look at the financial position of Robert Bosch GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Robert Bosch GmbH.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Robert Bosch GmbH provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Gardening research team, a dedicated group of analysts that knows the industry inside and out.
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Scope of the Report
Scope
Strategic Evaluation
Positive year for Robert Bosch GmbH
Bosch sees mixed results in 2013
SWOT: Robert Bosch GmbH
Bosch remains overly reliant on Western Europe
Competitive Positioning
Bosch competes mainly with Stanley Black & Decker
Absence from North American gardening power tools
Strong growth in Eastern Europe
Geographic and Category Opportunities
Bosch makes gains in Chinese and Russian power tools
Stanley Black & Decker hot on Bosch’s heels in Germany
Bosch falls behind rivals in performance in US market
Opportunities in US market beyond power tools
Political crisis in Russia may impact power tools
Consider local acquisition to pursue middle-class market
Despite gains from Stanley Black & Decker, Bosch position firm
Expansion into US gardening power tools a clear decision
A move into US lawn mowers would threaten Black & Decker
Brand Strategy
Bosch targets cordless long-lasting power tools
Growth in Eastern Europe helps to reduce Western Europe reliance
Skil and Dremel strong in niche categories
Operations
Bosch top 10 countries by value sales and growth
Bosch presence by market and growth prospects
Global operations
Recommendations
Expand into new markets and categories
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