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Bose Corp in Consumer Electronics

February 2020

Bose has a strong presence in home audio and cinema as well as wireless speakers, mainly in developed nations due to the high retail prices. The successful performance in wireless speakers has attracted young consumers, typically not the major consumer base for home audio products. Moving forward, the company is investing to offer services such as Bose AI to stay connected with consumers even after product purchase.

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Overview:

Euromonitor International's report on Bose Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Bose Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bose Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Bose Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance
Bose’s global footprint
Company overview
Growth decomposition
Will Bose’s decision to close stores push its success?
Increasing sales in non-store retailing persuaded Bose to close outlets

Exposure to Future Growth

Exposure to growth areas
Projected rankings

Competitive Positioning

Performance relative to competitors
Competitor overlap
Bose and Sony are renowned for sound quality but differ in product mix
Key categories and markets
Key brands and markets

Portable Consumer Electronics

Top countries by category
Wireless speakers remains the key category for Bose
Entrance of Amazon and Google disrupts wireless speakers
Rising interest in smart homes and need for smart home hub
Sleepbuds : Too early to give up?
Bose Frames: a base to create Bose AR

In-Home Consumer Electronics

Top countries by category
Reach out to wider consumers via subscription model

Key Findings

Key findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (1)
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