Bosnia and Herzegovina

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bosnia and Herzegovina. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bosnia and Herzegovina StatisticsBosnia and Herzegovina Country BriefingsFuture Demographics: Bosnia and Herzegovina in 2030

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    Cigars, Cigarillos and Smoking Tobacco in Bosnia and Herzegovina

    Jul 2020

    Cigars and cigarillos performed well in 2019, as they profit from several factors. Firstly, unlike cigarettes and smoking tobacco, there was no change in excise tax which caused price hikes and therefore deterred consumers from purchasing the ...

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    Cigarettes in Bosnia and Herzegovina

    Jul 2020

    In 2019, excise tax was increased on cigarettes which affected the prices and therefore led to a decline in demand. Whilst this was the intention from the government, rather than stopping people smoking completely, this simply led to a further ...

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    Tobacco in Bosnia and Herzegovina

    Jul 2020

    No defined health awareness impact has been noted from COVID-19 in Bosnia-Herzegovina. In the short-term, consumers have not become more concerned about tobacco use. The smoking culture in the country is strong and, during confinement, people became ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bosnia and Herzegovina

    Jul 2020

    Heated tobacco products arrived in Bosnia-Herzegovina in 2019, thanks to global giant Philip Morris doo which holds full dominance over the sub-category. Previously to this, it was possible for consumers to purchase heated tobacco devices on ...

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    Colour Cosmetics in Bosnia and Herzegovina

    Jun 2020

    BB/CC creams recorded the highest current value growth in colour cosmetics in Bosnia-Herzegovina in 2019 and was the only category to record double-digit growth. These products have consistently grown in popularity since their first appearance in ...

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    Oral Care in Bosnia and Herzegovina

    Jun 2020

    Oral care in Bosnia-Herzegovina continued to show signs of maturity in 2019, with the traditional areas of toothpaste and manual toothbrushes accounting for the vast majority of retail value sales. A slowly declining population signalled real ...

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    Hair Care in Bosnia and Herzegovina

    Jun 2020

    Hair care in Bosnia-Herzegovina performed in line with the average for overall beauty and personal care during the review period. However, salon professional hair care outperformed this to record the fastest current value growth in hair care overall ...

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    Men's Grooming in Bosnia and Herzegovina

    Jun 2020

    Men’s grooming saw a return to positive value sales growth across all areas in 2019. This reversed the previous negative growth trend recorded in many areas prior to 2019, notably with respect to men’s shaving, which had been negatively impacted by ...

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    Mass Beauty and Personal Care in Bosnia and Herzegovina

    Jun 2020

    The largest proportion of sales in mass beauty and personal care continued to be generated by only a few large, mature categories in 2019, namely colour cosmetics, hair care and skin care. However, 2019 saw a recovery in the rate of current value ...

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    Beauty and Personal Care in Bosnia and Herzegovina

    Jun 2020

    The COVID-19 pandemic is impacting all areas of beauty and personal care in Bosnia-Herzegovina in 2020, with some areas seeing vastly reduced levels of demand from consumers due to lockdown measures and growing economic uncertainty. With a couple of ...

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    Skin Care in Bosnia and Herzegovina

    Jun 2020

    As one of the foundation categories within beauty and personal care, skin care made a significant contribution to overall sales of beauty and personal care products in 2019. While Bosnian consumers generally tend to have relatively conservative ...

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    Deodorants in Bosnia and Herzegovina

    Jun 2020

    Deodorant sprays, roll-ons and sticks continued to dominate deodorants in Bosnia-Herzegovina in 2019, with all product areas recording positive value growth. Deodorant wipes recorded the highest growth in value share in 2019, boosted by improved ...

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    Sun Care in Bosnia and Herzegovina

    Jun 2020

    Sun care was boosted in 2019 by efforts to increase consumer awareness of the need to use sun protection products on a daily basis. Both the mass media and specialised cosmetics portals wrote extensively about the need to protect skin from the ...

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    Baby and Child-Specific Products in Bosnia and Herzegovina

    Jun 2020

    Current value growth for baby and child-specific products in Bosnia-Herzegovina in 2019 was driven partly by the positive state of the country’s economy. While some products within the category are seldom considered as essential purchases, demand for...

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    Premium Beauty and Personal Care in Bosnia and Herzegovina

    Jun 2020

    Premium products performed better than their mass alternatives across all categories of beauty and personal care in terms of current value growth in 2019. Premium fragrances remained the largest category in premium beauty and personal care in 2019, ...

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    Depilatories in Bosnia and Herzegovina

    Jun 2020

    Depilatories made a return to positive current value growth overall in 2019. Producers tended to focus on improving distribution and marketing support for their existing portfolios in 2019 as opposed to undertaking any significant new product ...

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    Fragrances in Bosnia and Herzegovina

    Jun 2020

    Fragrances in Bosnia-Herzegovina continued to outperform beauty and personal care in 2019 in terms of retail value growth. Contributing to this was the increasing popularity of niche fragrances among consumers. While expensive, a growing number of ...

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    Bath and Shower in Bosnia and Herzegovina

    Jun 2020

    Bath and shower performed well in 2019 in the context of the review period, with most areas outperforming the average rate of retail value growth for bath and shower. Liquid soap recorded the strongest retail value growth as consumers continued to ...

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    Tissue and Hygiene in Bosnia and Herzegovina

    Jun 2020

    The arrival of COVID-19 in the Balkans during the first half of 2020 was quickly followed by swift and decisive action by governments across the region and Bosnia and Herzegovina was no exception. By the third week of March, stay-at-home orders were ...

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    Retail Adult Incontinence in Bosnia and Herzegovina

    Jun 2020

    Strong growth continued to be seen in retail adult incontinence in 2019. The main factor spurring category growth is that the numbers of senior citizens among the country’s population continued to grow. This has widened the consumer base for the ...

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