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Strategy Briefing

Bottled Water: Finding the Profit Amidst the Volume

46 pages, Sep 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While bottled water continues to enjoy staggering volume sales globally, with consumers the world over continuing to pay a premium for convenience and (especially in emerging markets) health, margins are becoming razor thin in many key markets. Fierce competition from local players, coupled with the rise of low-cost bulk and private label water, has put renewed pressure on the global giants. Though the potential remains considerable, the road ahead is uncertain indeed.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Performance

Bottled water remains large segment of soft drink consumption

2012 unit price underscores difference in positioning

Packaging paints the picture

Emerging markets drive growth

Volume and value increase with expansion of distribution

Still bottled water leads but other categories growing

Global performance

Global summary

Category Analysis

Still dominates, but potential for value growth in other categories

Emerging markets become more important for still bottled water

Asia Pacific largest region, but volume/value disparity instructive

Commodification of still bottled water drives emerging markets

Historic value growth demonstrates importance of penetration

Safety positioning has little role in developed markets, eg US

Case study: China’s value grows with mid and high tier brands

Manufacturers bring commodity water to remote areas

Premium still bottled water presents best path for value growth

Brands add value in premium categories

Growing volume and value for still bottled water

Adding value: The enhancement of bottled water

Enhanced waters across regions

Carbonated bottled water losing some of its fizz

US consumers turn to carbonated water

Latin America spearheads flavoured bottled water

Variety of flavours gives edge to flavoured water in Argentina

Functional bottled water capitalises on energy drinks’ success

Functional water capitalises on energy drink growth

Each category has strong ties to regional influences

Competitive Landscape

Bottled water company dominance varies from market to market

A handful of major global companies at the top…

…But significant fragmentation among the top brands

Private label plays a large role in developed markets

Global carbonated water also fragmented

A fragmented market

Global Prospects

Growth to continue over next five years

Enhanced water growth remains regional

Top five growth markets feature strong local players

Bringing it all together

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Bottled Water: Finding the Profit Amidst the Volume

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Performance

Bottled water remains large segment of soft drink consumption

2012 unit price underscores difference in positioning

Packaging paints the picture

Emerging markets drive growth

Volume and value increase with expansion of distribution

Still bottled water leads but other categories growing

Global performance

Global summary

Category Analysis

Still dominates, but potential for value growth in other categories

Emerging markets become more important for still bottled water

Asia Pacific largest region, but volume/value disparity instructive

Commodification of still bottled water drives emerging markets

Historic value growth demonstrates importance of penetration

Safety positioning has little role in developed markets, eg US

Case study: China’s value grows with mid and high tier brands

Manufacturers bring commodity water to remote areas

Premium still bottled water presents best path for value growth

Brands add value in premium categories

Growing volume and value for still bottled water

Adding value: The enhancement of bottled water

Enhanced waters across regions

Carbonated bottled water losing some of its fizz

US consumers turn to carbonated water

Latin America spearheads flavoured bottled water

Variety of flavours gives edge to flavoured water in Argentina

Functional bottled water capitalises on energy drinks’ success

Functional water capitalises on energy drink growth

Each category has strong ties to regional influences

Competitive Landscape

Bottled water company dominance varies from market to market

A handful of major global companies at the top…

…But significant fragmentation among the top brands

Private label plays a large role in developed markets

Global carbonated water also fragmented

A fragmented market

Global Prospects

Growth to continue over next five years

Enhanced water growth remains regional

Top five growth markets feature strong local players

Bringing it all together

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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