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Country Report

Bottled Water in

Bottled Water in Belarus

21 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water records significant growth

In 2016-2017, bottled water recorded significant growth, in contrast to the decline in 2015. Growth was supported by worsening ecological factors in Belarus, poor-quality tap water and a lack of spring water in many cities and towns.

Health and wellness trend has a positive effect on sales of bottled water

The growing number of health-conscious consumers in Belarus is stimulating increasing consumption of bottled water. The increasing number of regulars at gyms in Belarus is boosting interest in functional bottled water, which has great potential over the forecast period once it is widely available and its health benefits are known by local consumers.

Advertising of bottled water greatly stimulates sales

Bottled water advertising has a positive effect on sales. Those brands that strongly invest in various kinds of advertising greatly benefit from increasing sales.

COMPETITIVE LANDSCAPE

Foreign competitors constantly increasing their category share

Local companies dominate bottled water in Belarus due to a large presence of good-quality natural water and available production capacity. Local competitors have a long presence in the category, with some of them being present within bottled water for 25 years; however, local companies limit their expenditure on advertising and mostly focus on product availability; however, foreign competitors, especially more-recent entrants, constantly increased their share of sales towards the end of the review period, backed by advertising, product availability and packaging variety.

Consolidated nature of competition positively affects bottled water in Belarus

In Belarus, up to 20 companies, 8 of which have significant shares, compete within bottled water. A strong local presence supports the development of bottled water.

Producers slow down new product development

There was little in terms of new product development or packaging redesign in 2016 or 2017, which was mainly due to a double-digit decline in total volume sales of bottled water in 2015. Thus, local competitors ceased new product development until further recovery and growth of bottled water.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Belarus?
What are the major brands in Belarus?
How important is the direct selling method of distribution in Belarus for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Belarus?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Belarus - Category analysis

HEADLINES

PROSPECTS

Bottled water records significant growth

Health and wellness trend has a positive effect on sales of bottled water

Advertising of bottled water greatly stimulates sales

COMPETITIVE LANDSCAPE

Foreign competitors constantly increasing their category share

Consolidated nature of competition positively affects bottled water in Belarus

Producers slow down new product development

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records slow growth, stimulated by the diminishing effects of the economic crisis

The economising trend greatly influences soft drinks

Strong foreign and local companies compete effectively within soft drinks

Limited product development due to slow growth

Moderate growth is expected

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water records significant growth

Health and wellness trend has a positive effect on sales of bottled water

Advertising of bottled water greatly stimulates sales

COMPETITIVE LANDSCAPE

Foreign competitors constantly increasing their category share

Consolidated nature of competition positively affects bottled water in Belarus

Producers slow down new product development

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Belarus - Category analysis

HEADLINES

PROSPECTS

Bottled water records significant growth

Health and wellness trend has a positive effect on sales of bottled water

Advertising of bottled water greatly stimulates sales

COMPETITIVE LANDSCAPE

Foreign competitors constantly increasing their category share

Consolidated nature of competition positively affects bottled water in Belarus

Producers slow down new product development

CATEGORY DATA

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records slow growth, stimulated by the diminishing effects of the economic crisis

The economising trend greatly influences soft drinks

Strong foreign and local companies compete effectively within soft drinks

Limited product development due to slow growth

Moderate growth is expected

MARKET DATA

DEFINITIONS

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