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Strategy Briefing

Bottled Water in Latin America

Jul 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Bottled water is the largest market in volume sales within soft drinks, with twice the size of carbonates, on a global level. Latin American countries account for around 15% of global bottled water volume and include two of the top 10 largest markets in the world - Mexico and Brazil. Although still water remains the most important category, there are plenty of latent opportunities to be explored in developed and emerging products - such as flavored and functional water.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Latin America’s demand for bottled water still relies on need and not desire

Containing two of the top 10 markets for bottled water in the world -Mexico and Brazil -the region still presents latent opportunities for consolidation. Many Latin American countries are marked by bottled water demand, fuelled by poor public water supply and basic needs. Future growth can still be leveraged by consumers’ active desire for bottled water over other soft drinks -especially highly-sugared ones, such as carbonates.

Flavoured and functional bottled waters still to find their niches

While still bottled water and even carbonated versions are already perceived as essential items in many Latin American countries, flavoured and functional types struggle to find their niches in these markets. Either by targeting children and their parents as a carbonates replacement, or adults with purposeful health claims, these products’ concepts are not yet clear to all consumers or may face regulatory constraints, inhibiting further growth.

New distribution channels emerge and consolidate, but direct selling remains dominant

A key channel in almost all countries in Latin America is still direct selling. By offering attributes such as convenience, for example, this channel takes advantage of well-established distribution networks and high volumes, contributing to lower unit prices per litre-a key driver for bottled water sales in the region.

High entry barriers for new players

Either in very consolidated markets among major multinational companies or in fragmented environments with a high number of local players, fierce competition on unit prices constitutes a high entry barrier for new players. Little or no space for differentiation is left, with most innovations being in terms of packaging sizes and types.

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Introduction

Scope

Key findings

Regional Overview

Latin America’s relevance as a key global bottled water market

The pursuit of a healthier lifestyle boosts demand in almost all countries

Still bottled water is top-performing category in leading countries

Need for drinkable water drives sales in Latin American countries

Latent opportunities for all bottled water types in Latin America

Despite high penetration, still water registers highest absolute growth

Flavoured and functional water opportunities rely on niche markets

Non-store retailing remains key channel in bottled water in Latin America

New channels emerge focusing on convenience and affordability

Leading Companies and Brands

Market fragmentation imposes entry barriers for new players

Multinationals continue to lead bottled water sales in the region

MNCs consolidate operations in largest Latin American markets

Steady brand rankings challenge new brands in the region

Forecast Projections

Mature markets have the most dynamic forecast growth

Mexico, Brazil and Argentina still present best opportunities in bottled water

GDP per capita is the most important driver of future growth

Future demand boosted by new lifestyles and purchasing patterns

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Bottled Water in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Latin America’s demand for bottled water still relies on need and not desire

Flavoured and functional bottled waters still to find their niches

New distribution channels emerge and consolidate, but direct selling remains dominant

High entry barriers for new players

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America’s relevance as a key global bottled water market

The pursuit of a healthier lifestyle boosts demand in almost all countries

Still bottled water is top-performing category in leading countries

Need for drinkable water drives sales in Latin American countries

Latent opportunities for all bottled water types in Latin America

Despite high penetration, still water registers highest absolute growth

Flavoured and functional water opportunities rely on niche markets

Non-store retailing remains key channel in bottled water in Latin America

New channels emerge focusing on convenience and affordability

Leading Companies and Brands

Market fragmentation imposes entry barriers for new players

Multinationals continue to lead bottled water sales in the region

MNCs consolidate operations in largest Latin American markets

Steady brand rankings challenge new brands in the region

Forecast Projections

Mature markets have the most dynamic forecast growth

Mexico, Brazil and Argentina still present best opportunities in bottled water

GDP per capita is the most important driver of future growth

Future demand boosted by new lifestyles and purchasing patterns

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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