Bottled Water in Russia

PROSPECTS

Still purified bottled water leads growth in 2018

Three main factors positively impacted still purified water sales in 2018: favourable weather conditions, the holding of the FIFA World Cup in Russia, and growing awareness of the importance of regular water consumption. An unusually warm spring and hot summer in 2018 positively affected bottled water, especially essential areas like still drinking water.

Bulk water sales continue to grow in 2018

Bulk retail volume sales continued to rise at a modest pace in 2018. Producers of still water sell bulk water both through distributors and their own online stores, with small and large companies providing the possibility of ordering via home delivery through call centres and internet retailing.

Functional and fortified water has potential to develop

Flavoured and functional bottled water remain niche areas in Russia, although they continue to post modest volume growth. The growing popularity of healthy lifestyles and improving macro-economic conditions will continue to drive development in these areas over the forecast period.

COMPETITIVE LANDSCAPE

Aqua Star continues to lead sales

Aqua Star remains the leading bottled water player in Russia, outperforming all other national brand owners. Widespread distribution, as well as constant new product and packaging developments, helped the company to maintain its leading position in 2018.

Bottled water remains highly competitive and fragmented

Competition within bottled water remains fierce in Russia, with sales being split between a large number of different players. This strong competition will continue to help boost development, although no trend towards consolidation is expected, with companies set to continue investing in improving the quality of their brands and embracing the latest packaging trends.

Changes in legislation remain key threat for manufacturers

New VAT legislation could negatively impact bottled water sales in 2019. Although not related to water products directly, the new legislation will increase manufacturing and production costs.

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