Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying seeing particularly strong growth.
This report comes in PPT.
Many countries across the region are seeing higher rates of per capita consumption. This is due to high population sizes fueling demand for clean, safe bottled water. This is also due to the format of sachet water being much cheaper to produce and affordable for many consumers in comparison with plastic bottles. Consumers are opting for value for money where their disposable income does not stretch far, and so are making cost-effective bulk purchases. Companies such as Les Eaux Minérales d'Oulmès provide this choice for consumers. Hot temperatures across the region are also key to rising demand.
Nigeria dominates in volume terms, but all national markets are seeing rising sales. Saudi Arabia was the only country to see negative growth in 2019, due to the ongoing departure of expatriates, but sales are rising again in 2020.
The Coronavirus (COVID-19) pandemic has seen demand surge in 2020. Lockdown measures have prompted consumers to panic buy. Sales of food and beverages in general have benefited from this, as grocery retail has remained open and accessible. In the Middle East and Africa, this has been particularly relevant for bottled water, given that in many countries, tap water is undrinkable. Fear of the virus has also stimulated demand for bottled water, as keeping hydrated is viewed by many as a necessary preventative health measure.
Potential demand for bottled water remains high, with an accordantly positive outlook for sales. Population growth is increasing demand and urbanisation stands to expand product availability and raise disposable income levels.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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