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Country Report

Bottled Water in

Bottled Water in Venezuela

22 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

De facto price deregulation continues in 2017

In 2011, the government set a price ceiling on still bottled water which resulted in a falling supply because delayed price adjustments kept them below the cost of production and so for several years the supply of bottled water failed to satisfy demand. In addition, a lack of efficient public policies to provide a constant supply of pipe water made water rationing a common occurrence during the review period.

Lower unit prices support still bottled water over other categories

Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the demand side, high inflation is prompting consumers to compare price levels rather than price changes, to make purchasing decisions based on affordability instead of brand loyalty.

Inadequate tap water supply encourages consumption of bottled water

The domestic production of bottled water continues to be threatened by packaging shortages that lead to an erratic presence of products and brands during 2017 and the forecast period. The category is expected to show a moderate decline as long as the business environment in the country remains difficult, with companies neglecting the introduction and development of new products.

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

The large companies Pepsi-Cola Venezuela CA (Minalba) and Coca-Cola FEMSA de Venezuela SA (Nevada) led bottled water in 2017. These players rely on their brands’ high recognition among Venezuelans, which has been established after years of investment in building brand awareness.

Coca-Cola FEMSA de Venezuela leads flavoured water

Coca-Cola FEMSA continues to lose volume share in all categories, although maintaining its leadership in flavoured bottled water with Nevada, offering tangerine, grapefruit and Jamaica’s flower. Coca-Cola FEMSA has a stronger presence against an unsteady supply of Pepsi-Cola’s brand H2OH! that showed an important spike in 2016 when severe sugar shortages afflicted the beverages industry.

Local players focus on still bottled water

Bottled water continues to be a very fragmented category, with close to 100 bottling companies competing in still bottled water in 2017. New entrants are mostly local companies with a focus on still bottled water, which sometimes sell bottles without proper tags since they might lack sanitary permits.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Venezuela?
What are the major brands in Venezuela?
How important is the direct selling method of distribution in Venezuela for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Venezuela?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Venezuela - Category analysis

HEADLINES

PROSPECTS

De facto price deregulation continues in 2017

Lower unit prices support still bottled water over other categories

Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

Coca-Cola FEMSA de Venezuela leads flavoured water

Local players focus on still bottled water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

De facto price deregulation continues in 2017

Lower unit prices support still bottled water over other categories

Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

Coca-Cola FEMSA de Venezuela leads flavoured water

Local players focus on still bottled water

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Venezuela - Category analysis

HEADLINES

PROSPECTS

De facto price deregulation continues in 2017

Lower unit prices support still bottled water over other categories

Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

Coca-Cola FEMSA de Venezuela leads flavoured water

Local players focus on still bottled water

CATEGORY DATA

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

APPENDIX

Fountain sales in Venezuela

SOURCES

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