The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2018
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2011, the government set a price ceiling on still bottled water which resulted in a falling supply because delayed price adjustments kept them below the cost of production and so for several years the supply of bottled water failed to satisfy demand. In addition, a lack of efficient public policies to provide a constant supply of pipe water made water rationing a common occurrence during the review period.
Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the demand side, high inflation is prompting consumers to compare price levels rather than price changes, to make purchasing decisions based on affordability instead of brand loyalty.
The domestic production of bottled water continues to be threatened by packaging shortages that lead to an erratic presence of products and brands during 2017 and the forecast period. The category is expected to show a moderate decline as long as the business environment in the country remains difficult, with companies neglecting the introduction and development of new products.
The large companies Pepsi-Cola Venezuela CA (Minalba) and Coca-Cola FEMSA de Venezuela SA (Nevada) led bottled water in 2017. These players rely on their brands’ high recognition among Venezuelans, which has been established after years of investment in building brand awareness.
Coca-Cola FEMSA continues to lose volume share in all categories, although maintaining its leadership in flavoured bottled water with Nevada, offering tangerine, grapefruit and Jamaica’s flower. Coca-Cola FEMSA has a stronger presence against an unsteady supply of Pepsi-Cola’s brand H2OH! that showed an important spike in 2016 when severe sugar shortages afflicted the beverages industry.
Bottled water continues to be a very fragmented category, with close to 100 bottling companies competing in still bottled water in 2017. New entrants are mostly local companies with a focus on still bottled water, which sometimes sell bottles without proper tags since they might lack sanitary permits.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Venezuela market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.