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Country Report

Breakfast cereals in

Breakfast Cereals in Venezuela

33 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Limited and unstable product offerings, high prices and competition from cheaper breakfast substitutes continued to shape breakfast cereals during 2017. Breakfast cereals declined by 5% in retail volume terms in 2017, following the -18% retail volume CAGR of the review period with a catastrophic fall of 52% in 2016. This category has recorded a downward trend in volume since the start of the review period, which was not possible for participating companies to reverse, but only to decelerate it. Only the notorious absence of pre-cooked cornmeal for the making of arepas – the most traditional feature of Venezuelan breakfasts – has aided a slowdown in the volume decline of breakfast cereals. Pre-cooked cornmeal is a product – with a very high penetration in households across all income strata – with an insufficient presence in the Venezuelan market due to price ceilings imposed by the government.

COMPETITIVE LANDSCAPE

Alimentos Kellogg dominated breakfast cereals with a 50% retail value share in 2017. The company manages a well-segmented product portfolio targeting different consumer groups. In children´s breakfast cereals, it ranked first with a 60% value share due to the well-established position of its flagship Kellogg's Zucaritas (with a 31% value share) plus a combined 30% share generated by its brands Kellogg's Froot Loops and Kellogg's Choco Krispies. In family breakfast cereals, Kellogg´s Corn Flakes also held the leading position in 2017 with a 46% value share. The company manages other brands specifically aimed at adults such as Kellogg´s Special K and Kellogg’s All Bran.

PROSPECTS

Breakfast cereals is expected to remain flat in volume terms over the forecast period due to a combination of low economic growth and limited product availability. If Venezuelans continue to face income constraints, they will be inclined to switch to affordable options. In this regard, cornmeal “arepas” will remain the quintessential breakfast option for Venezuelans, so there is little chance for an improvement in the frequency of consumption of breakfast cereals.

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Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in Venezuela?
What are the major brands in Venezuela?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Breakfast Cereals in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Alfonzo Rivas & Cía CA: Key Facts
Summary 2 Alfonzo Rivas & Cía CA: Competitive Position 2017
Summary 3 Alimentos Polar CA: Key Facts
Summary 4 Alimentos Polar CA: Competitive Position 2017

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Shortages and decreasing demand continue in 2017

Acute shortages trigger de facto price deregulation

Price regulation and inflation lead to smaller packaging sizes

Traditional grocery retailers leads sales of packaged food in 2017

Recession expected to last

KEY TRENDS AND DEVELOPMENTS

Limited supply and falling demand prevail in 2017

Outlook

Sustained loss of purchasing power forces Venezuelans to change eating habits

Outlook

Hybrid products and smaller presentations introduced to cope with price regulations and inflation

Outlook

Impulse and indulgence products perform worst

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Breakfast Cereals in Venezuela

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Breakfast Cereals in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Breakfast Cereals in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Shortages and decreasing demand continue in 2017

Acute shortages trigger de facto price deregulation

Price regulation and inflation lead to smaller packaging sizes

Traditional grocery retailers leads sales of packaged food in 2017

Recession expected to last

KEY TRENDS AND DEVELOPMENTS

Limited supply and falling demand prevail in 2017

Sustained loss of purchasing power forces Venezuelans to change eating habits

Hybrid products and smaller presentations introduced to cope with price regulations and inflation

Impulse and indulgence products perform worst

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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