Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Breakfast cereals in

Breakfast Cereals in Venezuela

7 pages, Nov 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shortages of substitutes stimulate sales in 2018

Limited and unstable product offerings, high prices and competition from cheaper breakfast substitutes shaped breakfast cereals during 2018, with retail volume sales continuing on a downwards path, after a catastrophic fall in 2016. The notorious absence of pre-cooked corn meal for making arepas – the most traditional feature of Venezuelan breakfasts – contributed to a slowdown in the volume decline of breakfast cereals.

Hot cereals continues to see the highest sales in 2018

Hot cereals is composed of oatmeal-based products that require imported inputs, since the tropical climate in Venezuela does not allow the domestic farming of oats. Insufficient supply was caused by a fall in imports, which is not expected to reverse any time soon.

Venezuelans choose oats over flakes to maximise the use of their meagre incomes

Retail volume sales of hot cereals showed the slowest volume decline within breakfast cereals in 2018, as consumers are increasingly inclined to purchase products that are more filling and can be eaten by all family members, given that household budgets are very quickly being eroded by inflation. In 2018, RTE cereals, which encompasses family breakfast cereals and children’s breakfast cereals, continued to have an uneven product presence.

COMPETITIVE LANDSCAPE

Alimentos Kellogg’s sudden exit leaves a large void...

Alimentos Kellogg dominated breakfast cereals in value terms until 2015, when restrictions on the access to foreign currency, coupled with increasing labour costs, negatively affected its competitiveness. In May 2018, 400 workers showed up for work at the Kellogg factory only to find a message attached to the plant’s closed doors which stated that the company had to close and exit the country due to the current economic environment, and that all financial obligations with its workers had been taken care of appropriately.

Which is mainly filled by Alfonzo Rivas & Cía

Alfonzo Rivas & Cía was the main company which filled the void left by Kellogg in breakfast cereals. It increased to second in the ranking in 2018 by competing exclusively with its domestic brands such as Maizoritos Azucaradas and Flips in children’s breakfast cereals, and Maizoritos Cronch Flakes in family breakfast cereals.

Oatmeal producers lead in 2018

Since 2016, manufacturers of oatmeal have gained value share, so two local manufacturers of oatmeal held leading positions in breakfast cereals in 2018. Local competitor Inproceca competes in hot cereals with its Avelina brand, offering a range of flavoured products, premium products and an instant version requiring little cooking time.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in Venezuela?
What are the major brands in Venezuela?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Breakfast Cereals in Venezuela - Category analysis

HEADLINES

PROSPECTS

Shortages of substitutes stimulate sales in 2018

Hot cereals continues to see the highest sales in 2018

Venezuelans choose oats over flakes to maximise the use of their meagre incomes

COMPETITIVE LANDSCAPE

Alimentos Kellogg’s sudden exit leaves a large void...

Which is mainly filled by Alfonzo Rivas & Cía

Oatmeal producers lead in 2018

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations

Venezuelan households spend their meagre incomes on food

Increasingly concentrated competitive landscape

Supermarkets remains the main distribution channel for packaged food

Recession expected to last

FOODSERVICE

Sales to Foodservice

Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice

Consumer Foodservice

Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Breakfast Cereals in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shortages of substitutes stimulate sales in 2018

Hot cereals continues to see the highest sales in 2018

Venezuelans choose oats over flakes to maximise the use of their meagre incomes

COMPETITIVE LANDSCAPE

Alimentos Kellogg’s sudden exit leaves a large void...

Which is mainly filled by Alfonzo Rivas & Cía

Oatmeal producers lead in 2018

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Breakfast Cereals in Venezuela - Category analysis

HEADLINES

PROSPECTS

Shortages of substitutes stimulate sales in 2018

Hot cereals continues to see the highest sales in 2018

Venezuelans choose oats over flakes to maximise the use of their meagre incomes

COMPETITIVE LANDSCAPE

Alimentos Kellogg’s sudden exit leaves a large void...

Which is mainly filled by Alfonzo Rivas & Cía

Oatmeal producers lead in 2018

CATEGORY DATA

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations

Venezuelan households spend their meagre incomes on food

Increasingly concentrated competitive landscape

Supermarkets remains the main distribution channel for packaged food

Recession expected to last

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports