Brf Brasil Foods SA in Packaged Food

Company Profile

About This Report

Feb 2014

Brf Brasil Foods SA is the result of a complex 2009 merger between Perdigão Agroindustrial and Sadia SA. The company has had the benefit of a dynamic domestic Brazilian market which has helped it to generate strong growth. It remains however very reliant on that market with negligible presence elsewhere. The Middle East and Africa and China have been recent targets for expansion which has seen the construction of its first processing plant in the United Arab Emirates in 2013.

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Brf Brasil Foods SA in Packaged Food

Euromonitor International's report on Brf Brasil Foods SA delivers a detailed strategic analysis of the company's business, examining its performance in the Oils and fats market and the global economy.

Company and market share data provide a detailed look at the financial position of Brf Brasil Foods SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brf Brasil Foods SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brf Brasil Foods SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Oils and fats research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Consolidation following merger with sights set abroad
Brf Brasil Foods struggles with difficult domestic market
SWOT: Brf Brasil Foods SA
Strategic objectives and challenges

Competitive Positioning

Brf Brasil Foods refocuses post brand suspensions
Emerging market presence boosts top players
Emerging market growth drives moves in rankings
M&A activity helps to drive consolidation in packaged food
Brf Brasil Foods fails to keep pace with Nestlé in Brazil

Market Assessment

Overreliance on Latin America remains
Frozen processed food and dairy key interests for Brf Brasil Foods

Dairy Opportunities

Brazil will trail only China in dairy growth
Expansion into other dairy markets recommended
Health and wellness trend apparent in Brazilian dairy
Drinking yoghurt and G reek yoghurt underpin demand
Brf Brasil benefits from consolidation of Sadia

Other Opportunities

Chilled processed meat to dominate chilled processed food
Brf Brasil Foods hit by suspension/sale of brands
Middle East expansion with new processing in United Arab Emirates
Nascent presence in China
Brf Brasil Foods retrenches in oils and fats post merger

Brand Strategy

Top-performing Brf Brasil Foods brands over 2009-2013
Sadia : Brf Brasil Foods’s focus abroad
Batavo brand sees expansion in yoghurt

Operations

Expanding international network

Recommendations

Brf Brasil Foods looks to reduce reliance on Brazil