As other US full-service restaurant operators, Brinker was severely hit by the economic downturn. The company, having reduced its portfolio to just two brands (Chili’s and Maggiano’s), has put in place a multi-pronged strategy to turn around its US business, with a strong focus on emphasising everyday value. International expansion also plays a central role in the company’s long-term growth strategy, with BRICs high on its list of priority markets.
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Euromonitor International's report on Brinker International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.
Company and market share data provide a detailed look at the financial position of Brinker International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brinker International Inc.
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