Brinker International Inc in Consumer Foodservice

Company Profile

About This Report

Mar 2012

As other US full-service restaurant operators, Brinker was severely hit by the economic downturn. The company, having reduced its portfolio to just two brands (Chili’s and Maggiano’s), has put in place a multi-pronged strategy to turn around its US business, with a strong focus on emphasising everyday value. International expansion also plays a central role in the company’s long-term growth strategy, with BRICs high on its list of priority markets.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Brinker International Inc in Consumer Foodservice

Euromonitor International's report on Brinker International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Brinker International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brinker International Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brinker International Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.

Scope of the Report

Scope

Key Findings

Key company facts
Improvements in 2012
SWOT: Brinker International Inc
Key strategic objectives and challenges
Operating structure

Competitive Positioning

Hit by economic downturn
Fast food strongly represented among global top 10 CFS players
Category fragmentation
Chili’s among the weaker performers
Competition from fast casual

Market Assessment

Recovery for full-service restaurants in 2010
Asian demand remains decisive
Casual dining chains will need to look abroad for growth

Category and Geographic O pportunities

Brinker banks on BRIC markets for long-term growth

Category and Geographic Opportunities

Brinker enters Brazil
Russia also a focus market
India offers long-term opportunity
China also on Brinker’s radar
Continued growth opportunities in the US

Brand Strategy

Brinker: International presence but 90% of outlets in the US
Emphasising everyday value
NPD 2011/2012

R ecommendations

Key recommendations