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Bristol-Myers Squibb in Packaged Food

May 2010

Bristol-Myers Squibb (BMS) has a modest presence in packaged food. Its key strength is in baby food in which it has the leading global brand. However, unlike its rivals, Danone and Nestlé, BMS has not engaged in any acquisition activity. In fact, Danone has had to deny reports that it would purchase BMS’s baby food business before it was spun off as an independent entity in late 2009, as Mead Johnson Nutritionals.

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Overview:

Euromonitor International's report on Bristol-Myers Squibb Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Bristol-Myers Squibb Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bristol-Myers Squibb Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Bristol-Myers Squibb Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope

Strategic Evaluation

BMS – a BioPharma Leader with Interest in Baby Food
Currency Fluctuations, Organic Growth in Emerging Markets
SWOT – BMS
Key Strategic Objectives & Challenges

Competitive Positioning

BMS – an Expert in Baby Food
Organic Growth Behind BMS’s Third Place Ranking

Market Assessment

Milk Formula Dominates BMS’s Baby Food Sales
Birth Rates and Health Campaigns Influence BMS’s Sales

Baby Food Category Opportunities

Top Players Outperform Market With Acquisitions
Consolidation in Baby Food
Top Performing Baby Food Markets
North America – Contraction in Milk Formula
Chinese Parents Shift to Foreign Brands in Milk Formula
Latin America – Focus on Mexican Toddler Category
Middle East & Africa – Focus on Saudi Arabia
Western Europe – France to Post Strongest Growth

Meal Replacement Products Category Opportunities

US and India Offer Strongest Growth
Convalescence Products in Brazil

Dairy Products Category Opportunities

Functional Products for BMS in Drinking Milk Products

Brand Strategy

Enfamil Flagship Brand
Over-Reliance on Weakening North American Market
Enfagrow – Benefits from Melamine Scandal in China
Regional Strength in Convalescence and Drinking Milk

Recommendations

Reduce Reliance on North America and Focus on Toddlers
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