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Company Profile
British Airways Plc in Travel and Tourism
Jul 2011
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As a direct result of the ash crisis in Europe, British Airways recorded £90-120 million loss during the 6-day period when it cancelled services. The employment disputes in which the airline was embroidered throughout 2010 further aggravated its financial stability. In January 2011, British Airways finalised its merger with Iberia, to create International Airlines Group. Based on revenues, the new company is expected to be one of the biggest schedule airline groups globally.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Bemis Co Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.
Company and market share data provide a detailed look at the financial position of Bemis Co Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bemis Co Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Bemis Co Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial assessment
Weak hedging
Brand portfolio
SWOT – British Airways Plc
Key strategic objectives and challenges
Competitive Positioning
Global competitive performance
Global ranking
The merger
Regional performance
Increasing code sharing
Air passenger duty
Category and Geographic Opportunities
Middle East - friend or foe for expansion
Back to Morocco
Regional expansion
Focus on high-end passengers
Growing acquisition appetites
Competition intensifies
Brand Strategy
Brand strategy at a glance
Brand relaunch
More mobile exposure
New campaigns
Luring business travellers
Operations
Agreement with the union
Shifting capacity to Madrid hub
New perks offered
BA and Diageo
Biofuel use
New fleet
Recommendations
Bigger exposure
Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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