Brown-Forman was the 15th biggest distiller and the seventh biggest player in RTDs/high-strength premixes in 2017. While seeing healthy growth in both, the company faces a number of challenges. Notably, while the company is geographically relatively diverse, it is overly reliant on one category and, in particular, on one brand. This profile will look at how the company is positioned and what it could do to mitigate the dangers of this narrow focus.
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Euromonitor International's report on Brown-Forman Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Brown-Forman Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brown-Forman Corp.
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