Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Brown Spirits: Part 1 – Cognac’s Aspirations and Brandy’s Accessibility

36 pages, Sep 2011

US$2,000

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Brown spirits enjoy renewed vigour and a relative resurgence compared to their stalling white counterparts, as well as the still troubled overall industry. As the skyrocketing sales of cognac in Asia Pacific are surfing the wave of westernisation and premiumisation, brandy is making the most of its affordability credentials while being used as a stepping stone in the shift away from unbranded and local specialties.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives

Key findings

Brown Spirits: Market Performance

Brown spirits: Solid and resilient

Brown spirits: The regional perspective

Brandy and Cognac Performance

Brandy vs cognac: Double-edged momentum

Brandy and cognac: 10 largest volume and value markets

Brandy’s locomotive: E merging markets

Cognac: Shifting away from the bastion of mature markets

China: Cognac’s playground

China: Embracing luxury

Philippines: Brandy’s monopoly

Philippines: Beyond domestic brandy

Eastern promises and making the most of the roaring dragon

Highly fragmented and domestically focused

NPD: Courvoisier Rosé by Beam Inc.

Off-trade sales prove the saving grace for brandy

Brandy and cognac: Consistent future gains

Cognac: Future hotspots

Is China the end of the road for cognac?

Nigeria: Aspirational allure

Russia: E nergy and housing industries will fuel demand for cognac

Brandy: Future hotspots

I s brandy the gateway to cognac?

India: The brandy heavyweight

India: Could brandy’s premiumisation be the gateway to cognac?

Summary: Brandy versus cognac

Cognac and brandy: Recommendations

Brown Spirits Prospects

The future is brown

In Asia Pacific we trust

Brown spirits: Recommendations

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Brown Spirits: Part 1 – Cognac’s Aspirations and Brandy’s Accessibility

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Brown Spirits: Market Performance

Brown spirits: Solid and resilient

Brown spirits: The regional perspective

Brandy and Cognac Performance

Brandy vs cognac: Double-edged momentum

Brandy and cognac: 10 largest volume and value markets

Brandy’s locomotive: E merging markets

Cognac: Shifting away from the bastion of mature markets

China: Cognac’s playground

China: Embracing luxury

Philippines: Brandy’s monopoly

Philippines: Beyond domestic brandy

Eastern promises and making the most of the roaring dragon

Highly fragmented and domestically focused

NPD: Courvoisier Rosé by Beam Inc.

Off-trade sales prove the saving grace for brandy

Brandy and cognac: Consistent future gains

Cognac: Future hotspots

Is China the end of the road for cognac?

Nigeria: Aspirational allure

Russia: E nergy and housing industries will fuel demand for cognac

Brandy: Future hotspots

I s brandy the gateway to cognac?

India: The brandy heavyweight

India: Could brandy’s premiumisation be the gateway to cognac?

Summary: Brandy versus cognac

Cognac and brandy: Recommendations

Brown Spirits Prospects

The future is brown

In Asia Pacific we trust

Brown spirits: Recommendations

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports