Brown Spirits: Part 1 – Cognac’s Aspirations and Brandy’s Accessibility

Introduction

Scope

Objectives

Key findings

Brown Spirits: Market Performance

Brown spirits: Solid and resilient

Brown spirits: The regional perspective

Brandy and Cognac Performance

Brandy vs cognac: Double-edged momentum

Brandy and cognac: 10 largest volume and value markets

Brandy’s locomotive: E merging markets

Cognac: Shifting away from the bastion of mature markets

China: Cognac’s playground

China: Embracing luxury

Philippines: Brandy’s monopoly

Philippines: Beyond domestic brandy

Eastern promises and making the most of the roaring dragon

Highly fragmented and domestically focused

NPD: Courvoisier Rosé by Beam Inc.

Off-trade sales prove the saving grace for brandy

Brandy and cognac: Consistent future gains

Cognac: Future hotspots

Is China the end of the road for cognac?

Nigeria: Aspirational allure

Russia: E nergy and housing industries will fuel demand for cognac

Brandy: Future hotspots

I s brandy the gateway to cognac?

India: The brandy heavyweight

India: Could brandy’s premiumisation be the gateway to cognac?

Summary 1 y versus cognac

Cognac and brandy: Recommendations

Brown Spirits Prospects

The future is brown

In Asia Pacific we trust

Brown spirits: Recommendations

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