BSH Hausgeräte GmbH in Consumer Appliances

Company Profile

About This Report

Mar 2019

This company profile examines BSH’s global performance in both major and small appliances. The company is looking to expand its business in Asia Pacific, investing heavily in the extension of its production facilities as its most important market, Western Europe, is showing signs of saturation. Chinese players have outgrown their role as fast followers and are innovating the smart home, conquering Europe through acquisitions and increased investment in marketing, putting pressure on BSH.

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BSH Hausgeräte GmbH in Consumer Appliances

Euromonitor International's report on BSH Bosch & Siemens Hausgeräte GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of BSH Bosch & Siemens Hausgeräte GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of BSH Bosch & Siemens Hausgeräte GmbH.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of BSH Bosch & Siemens Hausgeräte GmbH provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Executive summary

State of Play

Top companies at a glance
BSH Hausger äte GmbH ´s global footprint
Company overview
Market momentum is driving BSH’s sales growth

Exposure to Future Growth

Growth potential for BSH in China through increasing income
Competition from Asia poses a threat to BSH’s position in the industry

Competitive Positioning

R elative performance
Competitor overlap: Whirlpool and Electrolux biggest contesters
Key categories and markets
Key brands

Major Appliances

Asia Pacific is becoming increasingly important for BSH’s business
Strong position of BSH within the growing niche of washer dryers in China
BSH is increasing its production capacity in growth markets
Built-in large appliances essential to BSH’s large cooking business
Projected major appliances sales

Small Appliances

Limited global reach of BSH small appliances
Top countries by category
Russia’s economic struggles impact BSH’s share in Eastern Europe
Projected small appliances sales

Key Findings

Executive summary


Appendix (1)
Appendix (2)