Budget Travel Briefing

Introduction

Scope

Key findings

Market Background

Inequality a concern with rising disposable incomes

Increased savings and demand for value

Consumer expenditure expected to grow slowly

Budget Demand

Low cost destinations

Key selling points of low cost destinations

Top 10 budget travel destinations in 2011

Budget Travel Accommodation

Budget hotels face competition from mid-priced

Budget travel accommodation

Brand overhauling to foster future growth

Leading budget brands worldwide

Cheap and alternative travel accommodation gain popularity

The "limited service" hotel: Tune Hotels

Future opportunities and challenges

Budget Transportation

LCCs see strong performance in emerging markets

Fastest growth markets for LCCs

Southwest is the leading LCC in value sales

Long haul low cost carriers take off

AirAsia at a glance

AirAsia looking into the future

Bus/coach loses space to air transportation

Future opportunities and challenges

Budget Travel Retail

Emerging markets drive package holiday sales

Online distribution power shift

Group buying sales

Daily deals and flash sales

Betting on group buying

Blind booking turns travel into delighted surprises

Future opportunities and challenges

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