Burberry Group Plc in Luxury Goods

Company Profile

About This Report

Jul 2018

Burberry Group is a UK heritage luxury brand and digital innovator. The company is in the midst of re-energising the brand, with changes in management, and a new strategic direction announced in November 2017. Burberry is focusing on long-term goals with its 5-year strategy, and has promising growth prospects, with a positive outlook for luxury goods globally.

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Burberry Group Plc in Luxury Goods

Euromonitor International's report on Burberry Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Designer Apparel and Footwear (Ready-to-Wear) market and the global economy.

Company and market share data provide a detailed look at the financial position of Burberry Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Burberry Group Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Burberry Group Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Designer Apparel and Footwear (Ready-to-Wear) research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
SWOT: Burberry Group Plc
Burberry in the midst of transformation
Developing digital business
WeChat to drive sales and brand engagement in Asia Pacific
Partnership with Farfetch to reach digital consumer globally

Competitive Positioning

LVMH, Richemont and Kering among the top 10 luxury players globally
Louis Vuitton and Gucci’s strategy appealing to younger consumers
Luxury brands focus on the younger consumer
Burberry well positioned within designer apparel and footwear globally

Designer Apparel and Footwear Review

Burberry ranked sixth within designer apparel and footwear
Burberry accelerated over market in 2016
Asia Pacific still not reached its potential
India offers great potential in years to come
London a popular luxury shopping destination in Western Europe
Millennials are becoming the core target for luxury and fashion

Luxury Leather Goods Review

Burberry ranked ninth within luxury leather goods
Burberry lifts above market level in 2016
Asia Pacific is Burberry’s biggest regional market
Western Europe remains key luxury market
Sharper focus on leather goods gateway to attract new consumers

Prospects

Asia Pacific and Western Europe growth potential
Burberry has advantage as digital pioneer to attract younger consumers

APPENDIX: competitor Analytics

Competitor analytics tool
Overview

Appendix: Competitor Analytics

Competitors
Market overlap
Treemap

APPENDIX: competitor analytics

Overlap matrices