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Business Dynamics: Côte d’Ivoire

February 2022

Côte d’Ivoire’s businesses are challenged by widespread corruption, poor infrastructure and, most importantly, a lack of skilled human capital. Furthermore, the ICT sector is weak, the higher educational attainment rate is low, and more than half of the population is illiterate. Nevertheless, the Ivorian government is improving trade, implementing educational programmes, and entering new partnerships to increase internet connectivity and technological capabilities in the country.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Business Dynamics: Côte d’Ivoire

HEADLINES

Worsening government integrity and high corruption weaken business environment
Lower constraints on the flow of investment capital compared to regional peers
Low literacy rate, high youth unemployment and wide gender employment gap
Côte d’Ivoire is reducing import duties for the EU market
Low innovation capacity, but internet penetration is predicted to increase, due to new partnership with technology giant Huawei
Chart 1 Operational and Legal Environment Key Indicators
Chart 2 Index of Economic Freedom Ranking by Pillar in Côte d’Ivoire and Regional Comparison 2021
Chart 3 Index of Economic Freedom Ranking 2016-2021
Chart 4 Index of Economic Freedom: Judicial Effectiveness Pillar Rank in Côte d’Ivoire and Regional Comparison 2017-2021
Chart 5 Index of Economic Freedom: Government Integrity Pillar Rank in Côte d’Ivoire and Regional Comparison 2016-2021
Chart 6 Corruption Perceptions Ranking: Côte d’Ivoire and Regional Comparison 2015-2020
Chart 7 Key Financial and Investment Indicators
Chart 8 Index of Economic Freedom: Property Rights Pillar Rank in Côte d’Ivoire and Regional Comparison 2016-2021
Chart 9 Bank Claims on the Private Sector as % of GDP 2016-2021
Chart 10 Key Skills and Labour Indicators
Chart 11 Population Aged 15+ with Higher Education 2016-2021
Chart 12 Education Indicators 2021
Chart 13 Employment by Age 2021
Chart 14 Employment by Gender 2021
Chart 15 Youth Unemployment Rate 2016-2021
Chart 16 Labour Structure Change 2016-2021
Chart 17 Labour Structure Comparison 2021
Chart 18 Self Employed as % of Total Employed Population 2021
Chart 19 Index of Economic Freedom: Labour Pillar Rank in Côte d’Ivoire and Regional Comparison 2016-2021
Chart 20 Labour Market Regulations in Côte d’Ivoire and Regional Comparison 2021
Chart 21 Key Infrastructure Indicators
Chart 22 Transportation Mode Indicators in Côte d’Ivoire and Regional Comparison
Chart 23 Road Infrastructure 2021
Chart 24 Innovation and Digitalisation Key Indicators
Chart 25 Network Readiness Ranking by Pillar in Côte d’Ivoire and Regional Comparison 2021
Chart 26 Network Readiness Ranking for Côte d’Ivoire and Regional Comparison 2019-2021
Chart 27 Network Readiness Ranking: Technology Pillar for Côte d’Ivoire and Regional Comparison 2019-2021
Chart 28 Intellectual Property: Côte d’Ivoire Compared to Selected Regional Peers 2021
The 2021 Index of Economic Freedom
The Logistics Performance Index (LPI) 2021
The Network Readiness Index (NRI) 2021
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