Country Report

Butter and Margarine in

Butter and Margarine in Bolivia

25 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Margarine and spreads was most representative product, representing a 57% retail volume share of the total category in 2017. This can be explained by the growing trend of healthy products among most Bolivian consumers, who seek products with low fat content and no cholesterol in preference to butter.

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO led butter and margarine in 2017 with its Regia brand. The company has developed a strong distribution channel over many years which covers all segments and channels. It has also invested in point-of-sale promotional activities over a long period.

PROSPECTS

Butter and margarine is expected to record a retail value CAGR of 2% at constant 2017 prices over the forecast period. While the category will likely continue to develop positively overall, constant value growth will be restricted by no new launches of innovative products. In addition, fat based products have a prominent role in the local cuisine and bakery, although, due to health trends and the search for low-cost alternatives, these have been replaced by margarine and other ingredients.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Bolivia?
What are the major brands in Bolivia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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