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Learn moreNov 2017
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Margarine and spreads was most representative product, representing a 57% retail volume share of the total category in 2017. This can be explained by the growing trend of healthy products among most Bolivian consumers, who seek products with low fat content and no cholesterol in preference to butter.
Industrias de Aceite FINO led butter and margarine in 2017 with its Regia brand. The company has developed a strong distribution channel over many years which covers all segments and channels. It has also invested in point-of-sale promotional activities over a long period.
Butter and margarine is expected to record a retail value CAGR of 2% at constant 2017 prices over the forecast period. While the category will likely continue to develop positively overall, constant value growth will be restricted by no new launches of innovative products. In addition, fat based products have a prominent role in the local cuisine and bakery, although, due to health trends and the search for low-cost alternatives, these have been replaced by margarine and other ingredients.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Bolivia with research from Euromonitor's team of in-country analysts.
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