Country Report

Butter and Margarine in

Butter and Margarine in Bosnia-Herzegovina

25 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

Agrokor is the largest regional player in retailing, oils and fats, frozen food and many other FMCG formats and in 2017 company was in trouble with its creditors, failing to demonstrate the long-term feasibility of its operations. Its subsidiary Zvijezda was the leading regional player in oils, fats, margarine and spreads, but had to contract its operations in 2017 due to the crisis at head office, which affected the performance of the entire category, considering the dominant share of Zvijezda. Although the overall current retail value performance of butter and margarine was negative over the review period, the decline in 2017 was the second worst of the review period due to the Agrokor crisis.

COMPETITIVE LANDSCAPE

Despite recent weakness, Zvijezda remained the dominant player in butter and margarine with a retail value share of 55% in 2017. Historically, Zvijezda focused on margarine and spreads, building a strong consumer base and loyalty, leveraging superior availability and advertising potential, and acquired its most potent competitor – Serbian manufacturer Dijamant.

PROSPECTS

With a retail value CAGR of 1% at constant 2017 prices expected over the forecast period, the category is set to outperform the negative review period CAGR of 2% at constant 2017 prices. Margarine and spreads, and cooking fats are expected to continue to decline, but the growing popularity of butter will more than compensate for these declines, especially considering the significantly higher unit price of butter. Butter is the format with most potential, especially considering the expected increases in disposable income levels and health awareness over the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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