Country Report

Butter and Margarine in

Butter and Margarine in Brazil

Dec 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine saw current value growth of 7% in 2017, reaching sales of BRL6.8 billion. This growth was in line with the CAGR for the review period as a whole. Butter was the fastest-growing category, with sales rising by 8% in current value terms. Margarine and spreads also saw significant current value growth, with sales rising by 7% during the year.

COMPETITIVE LANDSCAPE

Brf Brasil Foods retained the lead in butter and margarine in Brazil in 2017, holding a 27% value share. The company’s lead is founded on its strong position in margarine and spreads, in which it was the top-ranked player thanks to a 44% value share. Brf Brasil Foods withdrew from both the butter and cooking fats categories when it sold the Batavo, Elegê and Banha Sadia brands to Lactalis in 2015.

PROSPECTS

Butter and margarine is expected to grow with a 1% CAGR at constant 2017 prices over the forecast period to reach sales of BRL7 billion. Both the butter, and margarine and spreads categories are set to see a 1% CAGR. Meanwhile, cooking fats is expected to see sales fall with a 1% CAGR, as accelerated modern lifestyles reduce the time available for cooking at home and the rise in consumer health-consciousness encourages a shift towards rival products within edible oils, particularly soy oil and olive oil.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Brazil?
What are the major brands in Brazil?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Brazil

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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