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Learn moreDec 2017
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Butter and margarine saw current value growth of 7% in 2017, reaching sales of BRL6.8 billion. This growth was in line with the CAGR for the review period as a whole. Butter was the fastest-growing category, with sales rising by 8% in current value terms. Margarine and spreads also saw significant current value growth, with sales rising by 7% during the year.
Brf Brasil Foods retained the lead in butter and margarine in Brazil in 2017, holding a 27% value share. The company’s lead is founded on its strong position in margarine and spreads, in which it was the top-ranked player thanks to a 44% value share. Brf Brasil Foods withdrew from both the butter and cooking fats categories when it sold the Batavo, Elegê and Banha Sadia brands to Lactalis in 2015.
Butter and margarine is expected to grow with a 1% CAGR at constant 2017 prices over the forecast period to reach sales of BRL7 billion. Both the butter, and margarine and spreads categories are set to see a 1% CAGR. Meanwhile, cooking fats is expected to see sales fall with a 1% CAGR, as accelerated modern lifestyles reduce the time available for cooking at home and the rise in consumer health-consciousness encourages a shift towards rival products within edible oils, particularly soy oil and olive oil.
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