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Country Report

Butter and Margarine in

Butter and Margarine in Cameroon

23 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Butter and margarine recorded 7% retail value and 4% retail volume growth in 2017 to reach XAF19.2billion and 6,300 tonnes. This was due to rising disposable incomes, which in turn translated into improved consumer purchasing power.

COMPETITIVE LANDSCAPE

Lactalis International led butter and margarine with a retail value share of 33% in 2017, followed by Remia and Poulina Group Holding with 23% and 16% shares, respectively. These companies continued to benefit from their long-standing presence in the country, as well as extensive distribution channels.

PROSPECTS

Butter and margarine is anticipated to witness a 5% retail value CAGR at constant 2017 prices and a retail volume CAGR of 3% over the forecast period, to reach XAF24.2billion and 7,300 tonnes. Growing disposable incomes and changing consumer habits will support growth over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Cameroon?
What are the major brands in Cameroon?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor International

Euromonitor International

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Country Report

Butter and Margarine in Cameroon

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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