Country Report

Butter and Margarine in

Butter and Margarine in Canada

41 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Butter and margarine, including butter, cooking fats, and margarine and spreads, continued its performance from the previous year, with 1% retail volume growth and a decline of 1% in current value terms to reach 205,000 tonnes and CAD1.3 billion in 2017.

COMPETITIVE LANDSCAPE

In butter and margarine, Unilever Canada Inc, Parmalat Canada Ltd, and Loblaw Cos Ltd remained the three dominant players with a combined value share of 58% in 2017.

PROSPECTS

Butter and margarine is predicted to record stagnation in retail volume terms and a 1% value CAGR at constant 2017 prices over the forecast period. This estimate is largely based on the view that consumption patterns and habits of Canadian consumers will likely support a steady but slow growth in volume sales, while value growth will likely outpace this due to premiumisation and inflation, as people gravitate towards products with more of a natural positioning such as butter.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Canada?
What are the major brands in Canada?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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