Butter and margarine, including butter, cooking fats, and margarine and spreads, continued its performance from the previous year, with 1% retail volume growth and a decline of 1% in current value terms to reach 205,000 tonnes and CAD1.3 billion in 2017.
In butter and margarine, Unilever Canada Inc, Parmalat Canada Ltd, and Loblaw Cos Ltd remained the three dominant players with a combined value share of 58% in 2017.
Butter and margarine is predicted to record stagnation in retail volume terms and a 1% value CAGR at constant 2017 prices over the forecast period. This estimate is largely based on the view that consumption patterns and habits of Canadian consumers will likely support a steady but slow growth in volume sales, while value growth will likely outpace this due to premiumisation and inflation, as people gravitate towards products with more of a natural positioning such as butter.
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Understand the latest market trends and future growth opportunities for the Butter and Margarine industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Butter and Margarine research and analysis database.
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