Country Report

Butter and Margarine in

Butter and Margarine in Chile

30 pages, Nov 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In mid-2016 a new food labelling law was implemented. According to this law, products containing high levels of fat, calories, sugar or sodium must indicate this on the front label. Both butter and margarine were products affected by the legislation, bearing labels on their front face. Consumers expected to see labels in butter but not in margarine, a product that was positioned as healthier in the minds of consumers. As a consequence, margarine was no longer considered a healthy product, which negatively affected the category.

COMPETITIVE LANDSCAPE

Soprole SA, a subsidiary of Fonterra, remained the leading player and accounted for 21% of retail value sales. Soprole has been a key player for many years and strengthened customer loyalty through its high quality. Additionally, Chileans tend to be loyal to long-established companies, especially for household staples. Furthermore, the company benefited from an extensive distribution network across various channels.

PROSPECTS

With a retail value CAGR of 4% at constant 2017 prices expected over the forecast period, the category is set to underperform the review period CAGR of 6%. The category is at a stage of maturity that leaves little room for volume growth. As such, players are expected to focus on developing products with higher added value, which will help to mitigate the effect of the black label imposed by the food labelling law in 2016. Such products can be functional varieties that benefit heart health or organic varieties that offer something new in a category that last saw significant innovation some time ago.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Chile?
What are the major brands in Chile?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Margarine in Chile - Company Profiles

Cooperativa Agrícola y Lechera de la Union Ltda in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Soprole SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Cooperativa Agrícola y Lechera de la Union Ltda: Key Facts
Summary 2 Cooperativa Agrícola y Lechera de la Union Ltda: Competitive Position 2017
Summary 3 Nestlé Chile SA: Key Facts
Summary 4 Nestlé Chile SA: Competitive Position 2017
Summary 5 Soprole SA: Key Facts
Summary 6 Soprole SA: Operational Indicators
Summary 7 Soprole SA: Competitive Position 2017

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be the main growth driver in packaged food

Food labelling regulations start to have an impact

Product reformulation the most important trend among the major players

Modern grocery retailers remains the leading distribution channel

Healthy and portable products to drive future growth

KEY TRENDS AND DEVELOPMENTS

New food labelling regulations affect the marketing and distribution of various products

Outlook

Premiumisation supports value growth

Outlook

Private label continues to gain share

Outlook

Positive growth achieved by convenience products

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Butter and Margarine in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Margarine in Chile - Company Profiles

Cooperativa Agrícola y Lechera de la Union Ltda in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Soprole SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be the main growth driver in packaged food

Food labelling regulations start to have an impact

Product reformulation the most important trend among the major players

Modern grocery retailers remains the leading distribution channel

Healthy and portable products to drive future growth

KEY TRENDS AND DEVELOPMENTS

New food labelling regulations affect the marketing and distribution of various products

Premiumisation supports value growth

Private label continues to gain share

Positive growth achieved by convenience products

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports