Country Report

Butter and Margarine in

Butter and Margarine in Chile

Nov 2017

US$990

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Executive Summary

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TRENDS

In mid-2016 a new food labelling law was implemented. According to this law, products containing high levels of fat, calories, sugar or sodium must indicate this on the front label. Both butter and margarine were products affected by the legislation, bearing labels on their front face. Consumers expected to see labels in butter but not in margarine, a product that was positioned as healthier in the minds of consumers. As a consequence, margarine was no longer considered a healthy product, which negatively affected the category.

COMPETITIVE LANDSCAPE

Soprole SA, a subsidiary of Fonterra, remained the leading player and accounted for 21% of retail value sales. Soprole has been a key player for many years and strengthened customer loyalty through its high quality. Additionally, Chileans tend to be loyal to long-established companies, especially for household staples. Furthermore, the company benefited from an extensive distribution network across various channels.

PROSPECTS

With a retail value CAGR of 4% at constant 2017 prices expected over the forecast period, the category is set to underperform the review period CAGR of 6%. The category is at a stage of maturity that leaves little room for volume growth. As such, players are expected to focus on developing products with higher added value, which will help to mitigate the effect of the black label imposed by the food labelling law in 2016. Such products can be functional varieties that benefit heart health or organic varieties that offer something new in a category that last saw significant innovation some time ago.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Chile?
What are the major brands in Chile?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Chile

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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