The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreNov 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In mid-2016 a new food labelling law was implemented. According to this law, products containing high levels of fat, calories, sugar or sodium must indicate this on the front label. Both butter and margarine were products affected by the legislation, bearing labels on their front face. Consumers expected to see labels in butter but not in margarine, a product that was positioned as healthier in the minds of consumers. As a consequence, margarine was no longer considered a healthy product, which negatively affected the category.
Soprole SA, a subsidiary of Fonterra, remained the leading player and accounted for 21% of retail value sales. Soprole has been a key player for many years and strengthened customer loyalty through its high quality. Additionally, Chileans tend to be loyal to long-established companies, especially for household staples. Furthermore, the company benefited from an extensive distribution network across various channels.
With a retail value CAGR of 4% at constant 2017 prices expected over the forecast period, the category is set to underperform the review period CAGR of 6%. The category is at a stage of maturity that leaves little room for volume growth. As such, players are expected to focus on developing products with higher added value, which will help to mitigate the effect of the black label imposed by the food labelling law in 2016. Such products can be functional varieties that benefit heart health or organic varieties that offer something new in a category that last saw significant innovation some time ago.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Butter and Margarine in Chile market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.