Country Report

Butter and Margarine in

Butter and Margarine in China

Aug 2017

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Executive Summary

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TRENDS

Robust volume and value growth of butter and margarine in China throughout the review period can be attributed to the prevalence of home baking and Western-style cooking, especially among the young. With the generation after the 1980s and 1990s having become the mainstream consumers, their desire for novelty and Western lifestyle have large impacts on the overall consumer market. Home baking is very much in line with the demand among the youngest. As a result, butter and margarine benefits from this prevalence. First, compared to Chinese cuisine, baking recipes are more explicit, which is perfectly suitable for today’s fast-paced life; secondly, the achievement of bakery is very presentable, catering to the desire for social media posting; last, but not least, the cost of home baking can be acceptable to the majority. Besides home bakery, Western-style cooking is also walking into more youngsters’ kitchens. According to cookware studies, more and more youngsters purchase pans instead of traditional Chinese woks in order to fry steaks, salmon and eggs. In this case, butter is a perfect match. This new cooking style is harvested by more and more youngsters who embrace the Western lifestyle and start small family units instead of traditional big families.

COMPETITIVE LANDSCAPE

Fonterra Commercial Trading (Shanghai) Co Ltd led sales of butter and margarine in 2017. Anchor has established successful brand recognition among consumers via its broad dairy products. The company launched several cheese advertisements online and new milk products in 2017. Its series of successful marketing campaigns for different types of dairy products has a positive spillover effect on Anchor butter.

PROSPECTS

Butter and margarine is expected to continue positive growth over the forecast period with a value CAGR of 8% at constant 2017 prices, primarily thanks to the growing prevalence of home baking. However, foreseeing the slowing growth pace of macroeconomics in China and saturating butter and margarine, the growth rate is expected to slow down when comparing the CAGR at constant 2017 prices with the CAGR at constant 2016 prices. Amid the increasing health awareness, a consumption shift from margarine to butter will eventually be replaced by upgrading butter to other alternatives, such as olive oil or other vegetable oil. The battle against obesity may hinder the growth of butter and margarine consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in China?
What are the major brands in China?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Butter and Margarine in China

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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