Country Report

Butter and Margarine in

Butter and Margarine in Colombia

Aug 2017

US$990

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Executive Summary

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TRENDS

Margarine is relying on differentiation to remain attractive in a market that is rapidly shifting to alternatives considered more natural and healthier. “Healthier” options are seen in products based on canola, low-fat and reduced salt alternatives, such as Rama, Campi, Canola Life and even private label ranges, eg Carulla. Producers are striving to stop the reduction of consumption frequency experienced in the category. Their healthier products will coexist with margarine intended for cooking purposes, which is experiencing competition from edible oils, which are also becoming healthier.

COMPETITIVE LANDSCAPE

Team Foods Colombia SA led value sales in 2017 due to its wide portfolio of important brands, such as Campi and La Buena. Campi has innovated using very specific segmentation, as in the case of Campi Paisa, a product marketed as “arepa paisa” (Euromonitor International includes arepa in packaged flat bread). There was very active development in arepa over the review period. Despite it being a very traditional product in Colombia, it has experienced innovation in line with the health and wellness trend. Newer varieties of Don Maiz are including chia seeds and ancestral grain, which is regaining traction as an ingredient in many packaged food products in Colombia.

PROSPECTS

The value CAGR of 0% at constant 2017 prices predicted for the forecast period is better than that recorded over the review period. The category’s performance in 2012-2017 was negatively affected by the fall of cooking fats, whose decline is expected to moderate in the forecast period when consumer migration will be advanced and the category will remain purchased by smaller consumer groups.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Colombia?
What are the major brands in Colombia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Country Report

Butter and Margarine in Colombia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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