Country Report

Butter and Margarine in

Butter and Margarine in Croatia

24 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

The smallest of all dairy categories, butter and margarine was also the one in which there was the least news to report. Events on the raw milk scene have had very little effect on the pricing of butter. There was only one new launch in butter and margarine in 2017.

COMPETITIVE LANDSCAPE

The competitive landscape is roughly divided between its two main categories – butter and margarine. Each of the leaders specialises in one category: second-ranked Dukat dd, a part of Groupe Lactalis, led butter (and overall dairy), while the number one player in butter and margarine, Zvijezda dd, led margarine and spreads, and second in cooking fats.

PROSPECTS

Butter and margarine is expected to register a retail volume CAGR of 1% and a retail value CAGR of 1% at constant 2017 prices over the forecast period as the performance of butter is expected to improve thanks to increasing inflow of cheaper butter surpluses from EU countries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Croatia?
What are the major brands in Croatia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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