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Learn moreSep 2017
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The smallest of all dairy categories, butter and margarine was also the one in which there was the least news to report. Events on the raw milk scene have had very little effect on the pricing of butter. There was only one new launch in butter and margarine in 2017.
The competitive landscape is roughly divided between its two main categories – butter and margarine. Each of the leaders specialises in one category: second-ranked Dukat dd, a part of Groupe Lactalis, led butter (and overall dairy), while the number one player in butter and margarine, Zvijezda dd, led margarine and spreads, and second in cooking fats.
Butter and margarine is expected to register a retail volume CAGR of 1% and a retail value CAGR of 1% at constant 2017 prices over the forecast period as the performance of butter is expected to improve thanks to increasing inflow of cheaper butter surpluses from EU countries.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.