Volume sales were flat in 2017 but also an improvement over the 1% decline seen in the previous year, whereas value sales rose by 2% compared to a flat performance in 2016. Margarine and spreads remained the main category, accounting for 68% of total value sales. Cooking fats is losing share amongst categories, but remains important, representing 24% of total value sales in 2017. Butter accounting for the remaining 8% of value sales over the year.
La Fabril led a very fragmented butter and category, with a 9% value share in 2017. The main brand is La Sabrosa cooking fat, with a 6% value share. Unilever Andina Ecuador ranked second amongst the players with a 7% value share, driven by its main brands, Bonella and Dorina, both margarines.
Value sales of butter and margarine are expected to increase at a CAGR of 2% at constant 2017 prices over the forecast period, whilst volume sales are expected to post a 1% CAGR. Even though consumers are more aware of healthier options in their daily diet, there are still no similar options in terms of product characteristics or in terms of affordability that can replace the category for now.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Butter and Spreads research and analysis database.
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