Volume sales were flat in 2017 but also an improvement over the 1% decline seen in the previous year, whereas value sales rose by 2% compared to a flat performance in 2016. Margarine and spreads remained the main category, accounting for 68% of total value sales. Cooking fats is losing share amongst categories, but remains important, representing 24% of total value sales in 2017. Butter accounting for the remaining 8% of value sales over the year.
La Fabril led a very fragmented butter and category, with a 9% value share in 2017. The main brand is La Sabrosa cooking fat, with a 6% value share. Unilever Andina Ecuador ranked second amongst the players with a 7% value share, driven by its main brands, Bonella and Dorina, both margarines.
Value sales of butter and margarine are expected to increase at a CAGR of 2% at constant 2017 prices over the forecast period, whilst volume sales are expected to post a 1% CAGR. Even though consumers are more aware of healthier options in their daily diet, there are still no similar options in terms of product characteristics or in terms of affordability that can replace the category for now.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Butter and Spreads industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page