Country Report

Butter and Margarine in

Butter and Margarine in Ecuador

24 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Volume sales were flat in 2017 but also an improvement over the 1% decline seen in the previous year, whereas value sales rose by 2% compared to a flat performance in 2016. Margarine and spreads remained the main category, accounting for 68% of total value sales. Cooking fats is losing share amongst categories, but remains important, representing 24% of total value sales in 2017. Butter accounting for the remaining 8% of value sales over the year.

COMPETITIVE LANDSCAPE

La Fabril led a very fragmented butter and category, with a 9% value share in 2017. The main brand is La Sabrosa cooking fat, with a 6% value share. Unilever Andina Ecuador ranked second amongst the players with a 7% value share, driven by its main brands, Bonella and Dorina, both margarines.

PROSPECTS

Value sales of butter and margarine are expected to increase at a CAGR of 2% at constant 2017 prices over the forecast period, whilst volume sales are expected to post a 1% CAGR. Even though consumers are more aware of healthier options in their daily diet, there are still no similar options in terms of product characteristics or in terms of affordability that can replace the category for now.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ecuador?
What are the major brands in Ecuador?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Butter and Margarine in Ecuador

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Overview

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